Signage & Wayfinding Designer

Signage and Wayfinding DesignerA Signage & Wayfinding Designer is a specialized professional responsible for creating effective navigational & wayfinding design solutions that guide people through large, complex environments, such as airports, hotels, hospitals, campuses, malls and public areas & helping them to navigate more easily and efficiently & engaging seamlessly in a built environment & thus enhancing the user experience.Wayfinding combines many disciplines from behavioral psychology to architecture, product design & graphic design.Starting with good understanding & analysis of a built /open spaces, categorization of users, different destinations, user circulation, decision making points, various sign types and information architecture by creating graphic language - consisting of typography, iconography, colors, patterns, symbols, maps, & other design elements along with material knowledge.

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