Paid Ads Specialist

Paid Ads Specialist (Google Ads & Meta Ads)Company: Digivana Media TechnologiesExperience: 1–4 YearsLocation: Ahmedabad / RemoteEmployment Type: Full-timeAbout the RoleDigivana is looking for a Paid Ads Specialist with hands-on experience in Google Ads and Meta Ads (Facebook & Instagram). The role involves managing performance campaigns, optimizing ad spend, and driving measurable results for client acquisition and growth.This position is suitable for candidates who have practical experience managing paid campaigns and are comfortable working with performance metrics and data.Key Responsibilities• Plan, create, and manage Google Ads campaigns including Search, Display, and Performance Max• Manage and optimize Meta Ads campaigns across Facebook and Instagram• Conduct keyword research, audience targeting, and campaign structuring• Monitor campaign performance and optimize based on KPIs such as CPA, ROAS, CTR, and conversions• Perform A/B testing on creatives, ad copies, and audience segments• Manage daily campaign budgets and improve cost efficiency• Track conversions using Google Analytics, Google Tag Manager, and Meta Pixel• Analyze campaign data and prepare performance reports• Work with creative teams to develop ad creatives and copy• Stay updated with advertising platform updates and best practicesRequired Skills• Hands-on experience with Google Ads and Meta Ads Manager• Strong understanding of performance marketing metrics and campaign optimization• Experience with conversion tracking and analytics tools• Analytical mindset and ability to interpret campaign data• Basic proficiency in Excel or Google Sheets for reporting and analysis• Ability to manage multiple campaigns simultaneouslyPreferred• Google Ads certification• Experience managing e-commerce or lead generation campaigns• Understanding of retargeting strategies and audience segmentation• Basic knowledge of landing page optimization and conversion improvementWhy Join Digivana• Opportunity to work on performance-driven advertising campaigns• Exposure to diverse industries and digital marketing strategies• Learning-focused environment with growth opportunities

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