Growth & Performance Marketer – Meta Ads (D2C Skincare)

About FloridusFloridus is a high-performance skincare brand built on one principle — real, visible results.We create result-oriented formulations designed to transform skin through thoughtful research, powerful ingredients, and honest communication.Our focus is simple: build products that work, and scale them with strong content and performance marketing.Role OverviewWe are hiring a Performance Marketing Manager to take ownership of our paid growth engine.This is not a basic “ads manager” role. You will be responsible for driving revenue through Meta Ads, UGC testing, and conversion optimization.Key Responsibilities1. Scale Meta Ads (Primary Channel)Plan, launch, and manage campaigns across Facebook & Instagram Continuously test audiences, creatives, and formats Optimize for low CAC and strong ROAS2. Build a UGC Ad Testing EngineConvert influencer and raw UGC content into high-performing ads Test multiple hooks, angles, and formats Launch 20–50 ad variations weekly3. Improve Conversion & Funnel PerformanceOptimize landing pages, product pages, and offers Work closely with the content/editor team for conversion-focused creatives Improve conversion rate, AOV, and overall sales performance4. Data-Driven OptimizationTrack and act on key metrics: CAC, ROAS, CTR, CPM, conversion rate Scale winning campaigns and eliminate underperformers quickly5. Retargeting & Customer JourneyBuild and optimize retargeting funnels Use pixel and event data effectively (View Content → ATC → Purchase)Requirements1–3 years of experience in D2C performance marketing Strong hands-on expertise with Meta Ads (Facebook & Instagram) Experience working with UGC-driven brands Proven ability to manage and scale campaigns (₹5L+ monthly spend preferred) Strong understanding of what makes creatives convertWhat We’re Looking ForYou think like a growth operator, not just an ads manager You move fast, test aggressively, and make decisions based on data You care about results over reportsWho Should NOT ApplyIf you only manage campaigns but don’t understand creatives If you’ve never handled real budgets or scaling If your approach is theoretical, not execution-drivenLocationPreferred: On-site (Meerut) Open to hybrid for exceptional candidatesCompensationCompetitive salary + performance-based incentives Growth aligned with performance and outcomesHow to ApplyPlease share:Campaigns you’ve managed (with budgets) One example where you improved CAC or ROAS Your approach to testing UGC creatives⚔️ Final NoteWe are looking for someone who can take ownership and build a scalable growth engine.

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