Performance Marketer

Job Description – Performance MarketerThe ideal candidate will be responsible for planning, executing, and optimizing paid digital campaigns across platforms such as Meta, Google, and LinkedIn, etc. This role requires a data-driven mindset, strong analytical ability, and hands-on experience in managing performance marketing campaigns focused on lead generation and ROI.Responsibilities- Plan, execute, and optimize paid ad campaigns across Meta Ads, Google Ads, LinkedIn Ads, and more - Structure campaigns effectively, including audience targeting, funnel segmentation, creatives, and bidding strategies. - Continuously monitor campaign performance and optimize for KPIs such as CPL, CPA, ROAS, and conversion rates. - Conduct A/B testing across creatives, copies, landing pages, and audiences to improve performance. - Set up and manage tracking systems, including Google Analytics, Google Tag Manager, Meta Pixel, and conversion APIs. - Generate periodic performance reports with actionable insights and recommendations. - Collaborate with the creative and content team to develop high-performing ad creatives. - Conduct competitor analysis and identify new growth opportunities across platforms. - Manage ad budgets efficiently and ensure maximum ROI across campaigns. - Stay updated with platform changes, new ad formats, and performance marketing trends.Qualifications- Bachelor’s degree in Marketing, Business, or a related field. - 1–3 years of hands-on experience in performance marketing. - Proven experience managing campaigns on Meta Ads, Google Ads, and LinkedIn Ads. - Strong understanding of marketing funnels, attribution models, and conversion tracking. - Proficiency in tools such as Google Analytics, Google Tag Manager, Meta Ads Manager, Google Ads Manager, and LinkedIn Campaign Manager. - An analytical mindset with the ability to interpret data and make data-driven decisions. - Good communication and coordination skills. - Ability to handle multiple campaigns and clients simultaneously.

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