Marketing Lead

Position Overview:We are seeking a highly skilled and results-driven International Marketing Lead - Europe Region to spearhead the marketing and export strategies for our Specialty Chemicals division. The ideal candidate will have a strong background in international marketing, deep knowledge of global markets, and experience leading teams focused on expanding product reach and brand visibility internationally. Reporting to the Head of Marketing - Chemicals, this role is crucial for driving revenue growth through strategic marketing initiatives, customer relationship management, and brand positioning in key international markets.Key Responsibilities:International Marketing Strategy Development:- Lead the development and execution of the international marketing strategy for the Specialty Chemicals portfolio with special focus on Europe region. - Identify high-potential markets, formulate tailored marketing plans, and position our chemical products effectively in diverse global markets. - Analyze global market trends, customer needs, competitor activities, and regulatory requirements to shape marketing strategies.Business Development Activities:- Identify and pursue new business opportunities in international markets, including new customer segments, partnerships, and distribution channels. - Develop and maintain relationships with key international customers, and business partners, ensuring long-term business growth and sustainability.Leading Export Sales:- Lead the export sales function, define product positioning, go-to-market strategies, and promotional campaigns aimed at expanding the company’s international presence. - Oversee the development of customized marketing initiatives and sales collateral for specific international markets, driving demand and increasing market share. - Define pricing, promotional strategies, and coordinate product launches in international markets, ensuring alignment with local market conditions and customer preferences.Market Research and Customer Insights:- Conduct in-depth market research and competitor analysis to identify emerging opportunities and challenges in key export markets. - Utilize customer feedback, market data, and performance metrics to drive decision-making and refine marketing strategies.Cross-functional Collaboration:- Work closely with internal teams, including Production, Quality, and Supply Chain, to align marketing strategies with product capabilities, legal requirements, and operational capacities. - Foster strong relationships with external stakeholders such as key customers, and industry partners to promote the company’s products in target markets.Budget and Performance Management:- Manage the international marketing budget effectively, ensuring optimal allocation of resources across various marketing channels and campaigns. - Monitor and evaluate the success of marketing initiatives through KPIs and ROI analysis, making data-driven adjustments as needed.Leadership & Team Development:- Lead and mentor a team of marketing professionals, driving their performance and fostering a culture of continuous improvement. - Build strong internal capabilities in global marketing and export functions.Risk Management- Identify and mitigate risks associated with exporting, such as currency fluctuations, geopolitical issues, and supply chain disruptions.Qualifications:Education:- Master's degree in Marketing, IB, or related field.Experience:- Minimum of 8-10 years of international marketing experience, with at least 4 years in a leadership role, ideally within the Specialty Chemicals, Chemical, or related industrial sectors.Skills and Competencies:- Strong understanding of global markets, trends, and regulatory environments in the specialty chemicals sector. - Expertise in B2B marketing, with the ability to translate technical product benefits into value propositions for diverse international audiences. - Strong leadership, team-building, and mentoring skills. - Excellent communication, negotiation, and interpersonal skills, with the ability to influence and collaborate across various organizational levels and cultures. - Fluency in English (additional languages a plus).Other Requirements:- Willingness to travel internationally as required. - Ability to work in a fast-paced, dynamic, and global environment.Equal Opportunity: IOL Chemicals and Pharmaceuticals Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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