Creative Strategist – Paid Ads

Job DescriptionAbout K9 Vitality K9 Vitality is one of India’s fastest-growing D2C pet wellness brands, trusted by25,000+ pet parents . We createvet-approved, natural supplementsfor dogs, focusing on gut health, joint care, and skin & coat health. Our mission is simple: help dogs live healthier, happier lives—while giving their parents peace of mind. We’re now looking for aCreative Strategistto own and lead ourpaid ads creative strategy end-to-end . This is afull-time, remote rolefor someone who understands the science of great ads, thrives in fast-paced environments, and—most importantly—is adog parentwho genuinely cares about pet health.What You’ll Do You’llown the creative enginethat powers our paid media. This means:Deep Customer Understanding Lead ongoing research into pet parent needs: review mining (our reviews, competitor reviews, Amazon, Reddit, TikTok comments, etc.), audience insights, and pain point mapping. Build frameworks that identify stages of awareness (problem aware, solution aware, unaware) and translate them into actionable ad concepts.Creative Strategy & Frameworks Develop SOPs from scratch for creative strategy: research, concepting, testing, and performance analysis. Translate insights into a clear roadmap of creative angles, hooks, and concepts. Track what’s tested vs. untested, learnings, and iteration pathways.Ad Creative Leadership Own the creative direction acrossstatic ads, carousels, GIFs, short/long-form videos . Write and refine ad copy (hooks, body, CTAs) with a direct-response mindset. Review briefs and assign tasks to graphic designers & video editors. Ensure every output is performance-focused, not just pretty. Understand what makes ascroll-stopping visual or videoperform.Performance Marketing Alignment Partner closely with the growth team to align creatives withperformance KPIs (CTR, CVR, ROAS, Hook Rate, Thumbstop Rate, Watch Time) . Constantly diagnose creative performance, spot patterns, and propose next steps for scaling winners and cutting losers.‍‍Team & Process Leadership Manage designers, editors, and UGC creators. Build clear, repeatable creative workflows (briefs, naming conventions, asset libraries, iterations). Ensure a high volume ofquality, test-ready ad creativesare launched weekly.What We’re Looking For ✅Must-Haves 2+ years of experience increative strategy for paid ads(D2C brand or agency background preferred). Proven track record of scaling ads acrossMeta, YouTube, or TikTok . Strong understanding ofdirect response copywritingand creative frameworks. In-depth knowledge ofperformance marketing metricsand how creatives impact them. Dog parent– non-negotiable. We want someone who understands our audience because they live it.Nice-to-Haves Ability to create content themselves (shooting/editing UGC, reels, or ads). Prior experience in pet care, supplements, or wellness brands.Role DetailsType:Full-time, Remote Compensation:₹50,000 – ₹75,000/month (based on experience) Growth:Opportunity to become Head of Creative as we scale into new markets and channelsWhy Join K9 Vitality?Be part of amission-driven brandtransforming pet wellness in India. Join afast-scaling D2C teamwith global ambitions. Own theentire creative strategy function —your work directly drives revenue. Work remotely with flexibility, but with the accountability and excitement of a startup environment.If you’re obsessed with great ads, understand the science behind scroll-stopping creatives, and love dogs as much as we do—we’d love to hear from you.Apply now and help us shape the future of pet wellness in India.

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