Head of Marketing

Lascade is looking for a Head of Marketing to lead and scale our global marketing strategy for our portfolio of mobile and web applications. You will own the full marketing funnel, from acquisition to retention, and lead a team across performance marketing, SEO, and growth initiatives.ResponsibilitiesDefine and execute Lascade’s overall marketing strategyLead performance marketing across Meta, Google, TikTok, Apple Search AdsManage and mentor teams across PPC, SEO, growth, and contentOptimize the full funnel: acquisition → activation → retention → revenueWork closely with product teams to improve onboarding, paywalls, and conversionAnalyze marketing data and KPIs to drive strategic decisionsIdentify new growth channels and market opportunitiesRequirements4+ years in digital marketing or growth marketingExperience scaling consumer mobile apps or SaaS productsDeep knowledge of paid acquisition and marketing analyticsExperience managing large advertising budgetsStrong leadership and strategic thinking skills

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