Associate Manager – Performance Marketing

Job Title: Associate Manager – Performance MarketingJob SummaryXylem Learning is looking for an Associate Manager – Performance Marketing to lead high impact performance marketing campaigns across paid platforms and drive measurable businessgrowth. This role requires a hands-on leader who can manage large budgets, optimize ROI, andwork closely with cross-functional teams to scale performance.Key Responsibilities● Plan, execute, and optimize performance marketing campaigns across Google Ads(including YouTube), Meta Ads (Facebook & Instagram) and other paid platforms suchas Snapchat● Own and scale UAC (Universal App Campaigns) with a focus on in-app events and ROI● Manage and optimize monthly media budgets exceeding ₹50 Lakhs, ensuring efficientspend and strong ROAS● Set up, manage, and troubleshoot conversion tracking across platforms using GoogleTag Manager, pixels, and analytics tools● Track key performance metrics and perform ROI calculations to drive continuousoptimization● Coordinate closely with Business Analytics, Design, Media, and Category teams to aligncampaign strategy and execution● Work with CRM teams to improve funnel efficiency, lead quality, and lifecycleperformance● Lead, guide, and support team members to ensure best practices and consistentperformance● Prepare regular performance reports and share actionable insights with stakeholdersRequirements● 4–6 years of experience in performance marketing / PPC campaign management● Strong hands-on experience with Google Ads, YouTube, Facebook & Instagram Ads(Snapchat experience is a plus)● Proven experience managing and optimizing UAC campaigns● Experience handling large-scale budgets (₹50L+ per month)● Strong understanding of conversion tracking, attribution, and analytics● Hands-on experience with Google Tag Manager● Experience working with CRM platforms● Strong analytical skills with the ability to evaluate and optimize ROI● Good communication skills and team management capabilityPreferred Qualities● Data-driven and performance-focused mindset● Strong ownership and accountability for campaign outcomes● Ability to work effectively in a fast-paced, high-growth environment● Proactive problem-solver with a continuous learning attitude● Strong collaboration skills and cross-functional working ability

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