Academy Counselor

This is primarily an admissions and conversion-focused role. The Academic Counselor will be responsible for handling incoming leads, identifying serious prospects, speaking with students and parents, guiding them through the admission process, and ensuring that leads are properly followed up and converted. Apart from admissions, this person will also coordinate with the academic coordinator/head to support academic flow, student communication, documentation, and selected marketing-related follow-ups. This role is ideal for someone who is strong in communication, disciplined in follow-ups, comfortable with sales targets, and highly organized in CRM handling. Key Responsibilities 1) Lead Handling and Admissions Conversion • Understand and manage student leads coming through CRM, calls, forms, campaigns, and walk-ins • Identify high-potential leads and take quick action to contact them • Call, counsel, and follow up with students and parents to drive admissions • Convert interested prospects into campus visits, consultations, or direct enrollments • Clearly explain course details, fees, batch timing, outcomes, and career opportunities • Handle objections confidently and move leads toward closure • Work toward monthly admission targets assigned by management 2) CRM Management and Daily Lead Tracking • Use GoHighLevel CRM properly on a daily basis • Update every lead status accurately without delay • Maintain strong follow-up discipline so no good lead is missed • Track inquiry stage, consultation stage, payment status, and admission stage correctly • Submit end-of-day updates on lead progress, pending follow-ups, conversions, and issues 3) Admission Closure, Payments, and Documentation • Coordinate fee payment process for students who confirm admission • Assist students and parents with EMI/payment-related communication wherever applicable • Ensure admission forms, documents, confirmations, and onboarding formalities are completed properly • Coordinate with internal team to ensure students receive correct joining instructions before the first day 4) Student Onboarding and Coordination • Help ensure new students are onboarded smoothly • Coordinate with the academic head/coordinator for batch joining, classroom readiness, and communication • Ensure first-day instructions, required documents, and student expectations are clearly communicated • Act as a bridge between admissions, operations, and academics for a smooth student journey 5) Support for Academic and Marketing Coordination • Coordinate with the academic coordinator/head on student-related communication and flow • Support execution of admission campaigns by sharing feedback from leads and parents • Give useful ground-level insights to improve marketing quality, lead quality, and conversion messaging • Assist in basic coordination related to curriculum communication, student concerns, and admission activities when needed Key Performance Indicators (KPIs) The performance of this role will mainly be measured on: • Monthly admissions achieved • Lead-to-consultation conversion rate • Consultation-to-admission conversion rate • Follow-up discipline and response speed • CRM accuracy and daily update quality • Payment/documentation completion without delay • Overall contribution to smooth admissions and onboarding flow Candidate Profile We are looking for someone who: • Has strong spoken communication and convincing ability • Is confident speaking to students and parents over phone and in person • Is target-oriented and comfortable with a conversion-focused role • Has good discipline in follow-up and daily reporting • Is organized, responsible, and detail-oriented • Can work closely with admissions, academic, and marketing teams • Can handle pressure during admission periods without losing consistency Preferred Experience • 1 to 3 years of experience in academic counseling, admissions, inside sales, tele-calling, or student conversion roles • Experience in an education institute, training center, academy, or sales environment is preferred • Prior experience using a CRM is preferred • Familiarity with GoHighLevel will be an added advantage Required Skills • Strong communication in Malayalam and English • Good phone etiquette and follow-up skills • Basic computer and spreadsheet handling • CRM discipline and process orientation • Ability to understand student intent and prioritize serious leads • Good coordination and reporting ability Important Note This is not just a front-desk or back-office role. This is a high-responsibility admissions role where the main expectation is to convert leads into students and ensure a professional admission experience.

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