Content Writer (Social Media, E-Commerce & CRM)

Position: Content writer - Digital & Social MediaDepartment: Marketing / DigitalLocation: KolkataReports to: Marketing LeadMode: Full time, in officeRole OverviewWe are seeking a creative and detail-oriented Contentwriter to craft compelling, on-brand copy across our social media, paid ads – Google Ads, Meta Ads, e-commerce platforms, and CRM campaigns – Whatsapp, SMS, Emails. The ideal candidate will understand both creative storytelling and data-driven communication, helping us engage customers, drive conversions, and build loyalty.Key ResponsibilitiesSocial Media* Write clear, concise and engaging copy for social media – paid and organic ads - hooks, posts, captions, and scripts tailored to each platform (Instagram, Facebook, LinkedIn, YouTube).* Collaborate with design/video teams to develop thumb-stopping creatives.* Adapt content to trending formats (Reels, Shorts, Stories, Carousels).* Maintain consistent tone of voice while aligning with campaign goals.* Create campaign one-liners with potential of viralityE-Commerce* Develop SEO-friendly product titles, descriptions, and bullet points for marketplaces (Amazon, Flipkart, etc.) and brand website.* Create A+ content / enhanced brand content for product listings.* Write promotional copy for website banners, landing pages, and campaigns/sale events* Ensure accuracy of product details and consistency across platforms.CRM (Email, SMS, WhatsApp Marketing)* Craft persuasive subject lines, body copy, and CTAs for CRM campaigns.* Personalize messaging for different audience segments (new users, repeat buyers, lapsed customers).* Align campaigns with lifecycle journeys (onboarding, promotions, retention, reactivation).* Collaborate with CRM team to A/B test and optimize copy for open/click rates.KPIs & Success Metrics* Engagement rates (likes, shares, comments, saves) on social media.* CTR & conversion rates on e-commerce listings and campaigns.* Open rates, CTR, and conversions for CRM campaigns.* Consistency in tone of voice and brand guidelines across all touchpoints.Candidate Requirements* Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.* 4-6 years of proven experience in copy/content writing (preferably in digital marketing/e-commerce).* Strong grasp of social media trends, SEO best practices, and customer lifecycle marketing.* Ability to write clear, concise, and persuasive copy for multiple formats.* Familiarity with tools like Google Analytics, SEMrush/Ahrefs, Mailchimp/Klaviyo, or similar.* Excellent communication, editing, and proofreading skills with attention to detailPreferred Skills* Experience in FMCG, e-commerce, or D2C brands.* Experience in both long content and short form of copywriting* Understanding of performance marketing metrics and how copy impacts results.

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