Digital Marketing Manager

Job Summary:As a D2C Growth & Performance Manager for our premium direct-to-consumer brand, you will play a crucial role in driving the brand's trajectory. This position requires innovative strategies to enhance our online presence & boost profitable growth across all digital channels.Key Responsibilities:- Own and scale paid acquisition across Meta & Google with full budget responsibility. - Execute performance marketing strategies, focusing on CRO, CAC, ROAS, LTV, and contribution margins. - Develop and manage a structured creative testing framework that includes hooks, formats, and messaging. - Drive profitable revenue growth across the D2C website and third-party marketplaces. - Monitor and analyze performance dashboards to translate insights into actionable strategies. - Craft integrated brand and marketing strategies that align with our Client's brand premium fashion positioning. - Ensure consistent brand storytelling across all digital and retail touchpoints and campaigns.Requirements:- 4–8 years of experience in D2C growth, performance marketing, or the fashion/luxury marketing sectors. - Proven track record of scaling high-AOV D2C brands and effectively managing paid media budgets. - Strong proficiency in Meta & Google Ads, including creative testing and performance analytics. - Deep understanding of fashion branding, digital storytelling, and online business models. - Strategic thinker with strong execution abilities and a data-driven mindset. - Ability to thrive in a fast-paced, founder-led environment. - Excellent communication and interpersonal skills, fostering collaboration across teams.Preferred Qualifications:- Experience with influencer partnerships and creator-led growth strategies. - A background in digital content strategy and performance-driven creative frameworks. - Previous involvement in supporting retail store launches and in-store marketing initiatives. - Experience integrating offline marketing efforts with digital growth goals.

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