Copywriter

Designation: CopywriterLocation: Mumbai / Kolkata, IndiaWork Mode: On-siteReporting to: Group HeadRole SummaryWe are seeking a sharp, creative, and strategically minded Copywriter with up to 5 years of experience in a digital or integrated marketing environment. This role demands a strong command of language, a deep understanding of social and paid media communication, and the ability to craft compelling narratives across formats.The ideal candidate blends creative storytelling, conceptual thinking, and platform fluency, working collaboratively with Art Directors, Designers, Strategists, and Client Servicing teams to deliver impactful, insight-led communication.Key ResponsibilitiesResearch & Insight DevelopmentInterpret client briefs to understand brand objectives, target audiences, and communication challengesConduct brand, category, and audience research to inform creative directionTranslate insights into clear and engaging content territoriesContent Creation & CopywritingDevelop high-quality copy across formats, including:Social media posts & campaignsPaid ads (search, display, social)Scripts for reels, videosEmailers, banners, landing page copyEnsure consistency in brand tone, voice, and messagingCraft copy that balances creativity with clarity and performance objectiveConceptual & Campaign ThinkingContribute to ideation for:CampaignsBrand launchesPitch presentationsAlways-on content strategiesBuild strong creative narratives and storytelling routesCollaborate closely with the creative team to shape integrated ideasCollaboration & Cross-functional WorkPartner with designers to bring ideas to lifeWork with Strategy and Client Servicing teams to align messaging with business goalsParticipate in new pitches, internal brainstorms, reviews, and creative discussionsPlatform & Audience AdaptationAdapt writing style across:Social platformsPaid media formatsDiverse industries (BFSI, fashion/lifestyle, FMCG, real estate, edtech, etc.)Demonstrate understanding of digital consumption behaviourEnsure all content meets high standards of grammar, clarity, and impactRequirementsExperience & SkillsUp to 5 years of experience in copywriting within a digital marketing agency or similar environmentStrong portfolio demonstrating:Social media campaignsPaid media copyScriptwritingConceptual workProven ability to write across short-form and storytelling-led formatsFamiliarity with digital marketing and content ecosystemsLanguage & CommunicationExcellent written and verbal communication skills in:EnglishHindiStrong articulation and presentation skillsAbility to express ideas clearly and persuasivelyCreative & Strategic CapabilitiesStrong conceptual thinking and ideation skillsAbility to translate insights into compelling narrativesSensitivity to brand tonality and audience psychologyComfort working across categories and communication stylesDesired Soft SkillsCreative thinker with a storytelling mindsetDetail-oriented with strong quality standardsCollaborative and team-drivenAble to manage multiple projects and deadlinesAdaptable in a fast-paced agency environmentProactive and solution-orientedStrong sense of accountability and ownershipDisciplined with timelines and deadline adherenceAble to manage multiple projects in a fast-paced agency environmentAdaptable and receptive to feedback

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