Brand and Content Manager

Role summary You’ll own our brand voice and lead content that builds awareness, trust, and early demand. This is an owner/operator role — you’ll do strategy plus hands-on execution across blog, social, PR, and sales enablement. You should be comfortable moving fast with limited resources. Key responsibilities Define & own brand positioning, messaging, and tone of voice. Create high-impact content: blog posts, thought leadership, case studies, customer stories, landing pages, email sequences, and social posts. Build a simple content playbook and editorial calendar; ship consistently. Run product storytelling and collateral for sales (one-pagers, pitch bullets, demo scripts). Lead basic PR & analyst outreach: press releases, bylines, founder interviews. Manage content distribution: LinkedIn, Twitter/X, newsletters, SEO basics, and partners. Support demand efforts with content-driven campaigns and nurture flows. Measure content & brand impact with simple metrics and iterate (traffic, MQLs, engagement). Work closely with Founders, Product, Sales, and Customer Success — turn product updates and early customers into stories. Manage freelancers/contract writers and a small content budget. Must-have skills & traits Strong writing and editing ability — concise, clear, persuasive. 2–5 years in B2B marketing / content, ideally in SaaS or startups. Comfortable owning both strategy and execution — very hands-on. Basic SEO familiarity (keyword research, on-page optimization). Good at storytelling for technical or business audiences. Bias for action, fast learner, comfortable with ambiguity. Able to interview customers and convert interviews into case studies.

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