Appointment Setting (SMB Market, Cold Calling)

Role: Manager – Appointment Setting (SMB Market, Cold Calling)Work Location:Remote Industry:Digital Marketing & AI-Driven Growth Solutions Experience Needed:Minimum 5 years in appointment setting with international clients + at least 2 years leading or managing teams Target Region:North America Who We AreWe are a rapidly expanding digital marketing company specializing in delivering AI-powered, performance-first strategies that help small and medium-sized businesses in the United States grow faster and smarter. As we scale, we’re searching for a motivatedAppointment Setting Managerto oversee our global team of meeting setters and ensure our sales team consistently receives high-quality, sales-ready meetings. What You’ll DoTeam Leadership:Direct and coach a team of appointment setters who engage U.S. prospects through cold outreach. Pipeline Growth:Build and refine strategies for cold calling, lead qualification, and meeting booking to maximize conversions. Performance Oversight:Track key metrics (calls, meetings booked, attendance rates, etc.) and push the team to exceed goals. Cross-Functional Collaboration:Partner with Sales and Marketing leaders to align messaging and outreach campaigns. Coaching & Training:Provide hands-on guidance to sharpen communication, objection handling, and outreach consistency. Tools & Systems:Ensure proper use of CRM platforms (HubSpot, Salesforce, etc.) for lead tracking and data hygiene. Continuous Optimization:Improve scripts, workflows, and market-specific tactics tailored for North American SMB clients. Reporting:Deliver weekly performance updates and improvement strategies to senior leadership. What We’re Looking ForProven Experience:At least 5 years working in appointment setting with a focus on U.S. prospects. Leadership Background:2+ years managing or leading teams within an appointment setting/cold calling function. Industry Knowledge:Familiarity with digital marketing and its value proposition for SMBs. Exceptional Communication:Fluent English, both spoken and written, with strong persuasion and negotiation skills. Tech-Savvy:Hands-on experience with CRM tools, dialers, and reporting dashboards. Analytical Mindset:Ability to assess team performance, optimize processes, and improve conversion rates. Time Zone Flexibility:Comfortable working during U.S. business hours or providing significant overlap. ✅ If you thrive on building pipelines, leading teams, and turning conversations into opportunities, this role offers you the chance to make a direct impact on company growth while working in a fast-moving digital marketing environment.

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