Growth Marketer

About Us Frido is a fast-growing D2C brand committed to enhancing everyday comfort with innovative, customer-centric products. After strong success in the Indian market, we’re now expanding across the GCC region. To support this growth, we’re looking for aGrowth Marketerwho hasprior experience running campaigns for the Saudi or UAE markets . Role Overview This role is ideal for someone with a deep understanding ofGulf region consumers , particularly inSaudi Arabia and the UAE . You will manage and scale paid media campaigns onMeta (Facebook/Instagram) ,Google Ads , and ideallyTikTok Ads , with the goal of acquiring and retaining customers in the GCC. Key Responsibilities Plan, execute, and optimize paid campaigns on Meta, Google, and TikTok Own growth metrics likeCAC ,ROAS ,CTR , andLTV Run A/B tests on creatives, audiences, and landing pages Analyze performance viaGoogle AnalyticsandMeta Business Suite Work closely with design, content, and product teams Stay updated on local consumer trends and platform changes Prepare and share weekly performance reports and insights Requirements Fluent in Arabic(spoken and written) Based inSaudi Arabia ,UAE , orIndia/elsewherewithhands-on experience in campaigns targeting KSA or UAE 1–2 yearsof experience in performance marketing (D2C or e-commerce preferred) Strong hands-on experience withMeta (Facebook/Instagram)andGoogle Ads Experience withTikTok Adsis a plus Strong analytical skills and familiarity withGoogle AnalyticsandMeta Business Suite Clear understanding ofGCC consumer behavioranddigital trends Bachelor’s degree in Marketing, Business, or related field

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