Performance Digital Marketer (E-commerce + Paid Ads + SMM)

Role Overview We’re hiring aDigital Marketerwith solid experience ine-commerce growth, app install campaigns ,Meta & Google Ads , and a strong command ofanalytics tools . You should be comfortable managing ad budgets across platforms, optimizing creatives, and building high-ROAS funnels. Bonus if you can also contribute toorganic content strategy and brand awareness .Responsibilities:App Install & User Growth Campaigns: Run targetedApp Install campaignson Meta and Google UAC with custom audiences (location, interest, device, behavior) Optimize for quality installs, engagement, and retention Track LTV, CPI, and funnel drop-offs to scale effective audiencesE-commerce Performance Marketing: Launch and scale ad campaigns for D2C brands on Shopify Manage product catalogs, dynamic ads, and full-funnel strategies Achieve and maintain 5X–10X ROAS on campaigns Optimize copy, creatives, targeting, and budget allocationAnalytics & Reporting: Set up and track events viaGoogle Analytics, GA4, Meta Pixel , and Firebase Monitor and report on campaign performance (ROAS, CTR, CPA, CAC, LTV) Use Looker Studio or AI-based dashboards for weekly insights A/B test creatives, audiences, and landing pagesOrganic & Brand Growth (Bonus): Support content planning for Instagram, YouTube, and Reels Collaborate with the team for UGC campaigns, influencer tie-ups Work on strategies to increase brand awareness and community engagementWhat We’re Looking For2–4 years of hands-on experience withMeta AdsandGoogle Ads(Search, Display, Shopping, UAC) Proven track record of running successfulApp Install campaignsand scaling e-com brands Strong understanding of Shopify, product catalogs, and custom audience segmentation Proficient in usingGA4, Firebase, Meta Events Manager , and tracking tools Strong analytical skills and creative ad testing mindset Bonus: Familiarity withorganic content growth, reels marketing, influencer campaigns Experience with AI tools for creative/content optimization is a plusWhat We OfferWork on exciting, high-growth products (apps + D2C brands) Freedom to test, scale, and experiment with ideas Access to premium tools, AI platforms, and marketing stack Competitive salary + ROI-based incentives Fast-paced, collaborative environment with a young, driven teamHow to Apply Send yourCV ,portfolio or ad account snapshots (with ROAS, budget, installs, results) , and a short note on your strongest skill to:neeraj.chaudhary@

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