Senior Executive - Performance Marketing

Key Responsibilities:· Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms. · Develop and manage paid media budgets, ensuring cost-effective spending and high ROI. · Conduct A/B testing for ad creatives, copy, and landing pages to enhance campaign performance. · Track, analyze, and report key performance metrics, providing insights and data-driven recommendations. · Optimize campaigns based on CTR, CPC, CPA, and conversion rates. · Collaborate with content, design, and product teams to align marketing campaigns with business goals. · Stay updated with the latest trends and algorithm changes in digital advertising. · Implement retargeting, remarketing, and audience segmentation strategies for improved conversion rates.Required Skills & Qualifications:· 3-5 years of hands-on experience in performance marketing with a proven track record in lead generation and conversions. · Expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other PPC platforms. · Experience in managing budgets and optimizing ad spending for maximum results. · Ability to interpret data and turn insights into actionable strategies. · Strong understanding of SEO, landing page optimization, and funnel marketing. · Excellent communication and problem-solving skills.

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