Job Title:
Product Marketer / Growth Marketer
Company: Lascade
Location: Kochi, Kerala
Created: 2025-12-30
Job Type: Full Time
Job Description:
We are looking for a Product Marketer / Growth Marketer who deeply understands the product and actively works on improving both the product and its growth. This role sits between product, marketing, and data, and focuses on driving adoption, activation, retention, and revenue through continuous experimentation.Key ResponsibilitiesUnderstand the product end-to-end and identify growth opportunitiesImprove onboarding, activation, and user journeysDefine and communicate product positioning and messagingPlan and execute growth experiments across channelsWork closely with product, design, and engineering teamsAnalyze user behavior and funnel metricsIdentify friction points and propose product improvementsTurn product features into clear, compelling marketing narrativesRequired SkillsStrong product thinking and user-centric mindsetAbility to learn products deeply and quicklyExperience with growth frameworks (funnels, experiments, metrics)Strong analytical and problem-solving skillsClear communication and documentation skillsComfort working with data and insightsPreferred SkillsExperience with onboarding optimization and activation flowsFamiliarity with A/B testing and experimentationKnowledge of analytics tools and dashboardsExperience collaborating with product and engineering teamsBasic understanding of paid, organic, and lifecycle channelsIdeal CandidateThinks like a product owner, not just a marketerIs curious, structured, and experiment-drivenEnjoys improving products, not only promoting themCan move from insight → idea → execution quicklyIs comfortable with ambiguity and iteration