Product Marketer / Growth Marketer

Location:Onsite, Kochi (Kerala) // Hybrid Flexibility Experience:2–5 years in B2B SaaS / Product-led Growth / D2C/E-commerce/ShopifyAbout UsHelixo is a bootstrapped, profitable SaaS company on a mission to build the Apple ecosystem of Shopify apps -- AI-first products so seamless and loved, they become theoperating system for e-commerce .Our flagship appUFE.ai (Upsell Funnel Engine)powers 34,000+ merchants worldwide, including brands likeDecathlon, Nykaa, and Bellavita , helping them generate over$120M in extra revenue .Now, we’re on a mission:MUGA - Make UFE Great Again.We’re on a mission of expanding our ecosystem, and aiming for a$1Billion merchant impact in 3 years.We need aGrowth/Product Marketerwho can fuel this rocketship.What You’ll Do (Key Responsibilities)Growth Experiments:Design, launch, and analyze growth loops across acquisition, activation, and retention. Product-Led Growth:Turn product usage into marketing → in-app nudges, onboarding flows, case studies, referral loops. Content & Storytelling (Articles/Podcast):Craft high-converting landing pages, product updates, LinkedIn campaigns, and customer stories. Demand Generation:Run growth campaigns (organic + paid) that bring high-intent Shopify merchants into our funnel. Community & Brand:Engage in Shopify/D2C ecosystems (Slack groups, LinkedIn, communities) to build Helixo’s presence. Metrics & Analytics:Own dashboards for installs, conversions, churn, and revenue impact — always be measuring. Cross-Functional:Work with Product, Support, and Design to align growth strategies with product roadmap.Must-Have Skills2–5 years inSaaS growth marketing/ product marketing(preferably B2B or Shopify ecosystem). Strong understanding ofgrowth funnels, lifecycle marketing, and A/B testing. Experience withcontent + distribution(LinkedIn, SEO, newsletters, case studies). Solid grip onanalytics tools(Posthog, GA4, Mixpanel, Hotjar, or similar). Ability to translate product features intocustomer value stories . Clear writing & structured communication.Bonus PointsPast experience inShopify apps / D2C SaaS / e-commerce tech . Hands-on withemail automation, Crisp Chat, or similar CRM tools. Basic Figma / design skills for quick experiments. Experience withreferral programs, affiliate growth, or community marketing.❌ What We’re NOT Looking For“Social media poster” mindset without growth strategy. Campaign runners who can’t measure or optimize. Idea-people with no execution speed. Execute just tasks which are assignedWhat You’ll GetZero micromanagement:Full ownership of growth roadmap. High visibility:Direct impact on installs, retention, and $1B merchant journey. Startup velocity:Experiment fast, learn faster. Long-term upside:Be part of afounder-led rocketship , with future leadership opportunities.How to ApplySend your resume + a2-min Loom videoanswering:One growth campaign/experiment you’re proud of → what was the outcome? If you joined Helixo tomorrow, what’s the first growth lever you’d test for UFE.ai?Send email Subject: I’m your Growth Marketer // [Your Name]At Helixo, growth isn’t a department - it’s our core of momentum. If youlive and breathe growth loops, experiments, and customer obsession , we’d love to talk.

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