Search Engine Optimization Analyst

Role OverviewZartek is looking for a data-driven and creative Digital Marketing Specialist to lead our organic growth strategies. You will be responsible for improving our search engine rankings (SEO) and building a vibrant community across our social media platforms. The ideal candidate lives at the intersection of technical optimization and creative storytelling.Key Responsibilities1. Search Engine Optimization (SEO)- On-Page & Technical SEO: Conduct site audits, optimize meta tags, improve site speed, and ensure mobile-friendliness across Zartek and sub-brands. - Keyword Research: Identify high-intent keywords to drive quality traffic to our service pages and blogs. - Link Building: Execute backlink strategies to build domain authority. - Content Strategy: Collaborate with writers to ensure all web content is optimized for SEO without sacrificing readability.2. Social Media Management- Content Calendar: Develop and maintain a monthly posting schedule for LinkedIn, Instagram, Twitter (X), and Facebook. - Engagement: Actively engage with our community, respond to comments, and foster industry discussions. - Brand Voice: Ensure a consistent "Zartek" voice across all platforms while tailoring content to the specific audience of each sub-brand. - Trend Monitoring: Keep a pulse on tech and design trends to create timely, "viral-ready" content.3. Analytics & Reporting- Monitor performance using Google Analytics, Search Console, and social media insight tools. - Provide monthly reports on organic traffic growth, keyword rankings, and social engagement rates. - Adjust strategies based on data-driven insights.Qualifications & Skills- Experience: 1–3 years of proven experience in SEO and Social Media Management (Agency experience is a plus). - SEO Tools: Proficiency with Ahrefs, SEMrush, Moz, or similar. - Social Tools: Experience with scheduling tools (Buffer, Hootsuite, or Sprout Social) and basic design tools (Canva or Adobe Express). - Technical Knowledge: Basic understanding of HTML/CSS and CMS platforms like WordPress or Webflow. - Writing: Exceptional command of English with the ability to write catchy captions and SEO-friendly headlines.Why Join Zartek?- Opportunity to work on diverse brands within the Zartek ecosystem. - A collaborative environment that values innovation and "outside-the-box" marketing.

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