Junior Marketing Officer

Job Description: Junior Marketing Officer **Position:** Junior Marketing Officer **Location:** Katihar Area, Bihar **Company:** Himalaya Agro Chemicals Pvt. Ltd. Company Overview: Himalaya Agro Chemicals Pvt. Ltd. Purnea is a leader in the agricultural sector, operating the largest NPK fertilizer manufacturing facility in Bihar. With a business legacy spanning a century and 30 years of manufacturing excellence from our Purnea plant, we are dedicated to enhancing agricultural productivity through our premium brands: Triguna, Hara Sona, and Nanda. Our mission is to empower farmers by providing high-quality, reliable, and effective crop nutrition solutions. Job Summary: We are seeking a dynamic and results-driven Junior Marketing Officer to join our team and manage marketing operations in the Katihar area. The ideal candidate will be passionate about agriculture and rural marketing, with a strong focus on connecting with our end-users—the farmers. You will be responsible for executing marketing strategies, strengthening our brand presence, and driving sales through our network of wholesalers and retailers. Key Responsibilities: **1. Marketing and Branding:** * Develop and implement local marketing campaigns to increase brand awareness and adoption of our products (Triguna, Hara Sona, Nanda) among farmers. * Organize and conduct field promotional activities, such as farmer meetings, crop demonstrations, and participation in local agricultural events (haats, melas). * Ensure proper placement and visibility of branding materials and point-of-sale displays at retailer and wholesaler locations. * Educate farmers on the unique benefits and proper application of our product range to drive demand. **2. Market Research and Analytics:** * Conduct regular market research to gather insights on farmer needs, cropping patterns, and emerging trends in the Katihar region. * Monitor and analyze competitor activities, including pricing, new product launches, and promotional strategies. * Collect and report data on market feedback and product performance to inform regional strategy and product development. * Utilize market analytics to identify new growth opportunities and potential challenges within the assigned territory. **3. Sales and Channel Management:** * Work closely with our network of wholesalers and retailers to ensure product availability and smooth supply chain operations. * Assist in setting and monitoring sales targets for the dealer/retailer network. * Build and maintain strong relationships with channel partners, providing them with the necessary training and marketing support. * Track and report on primary and secondary sales data within the territory. **4. Monitoring and Performance Tracking:** * Regularly monitor sales performance against monthly, quarterly, and annual targets. * Prepare and submit timely reports on marketing activities, sales figures, market intelligence, and competitor tracking. * Track the effectiveness of marketing campaigns and promotional activities through defined key performance indicators (KPIs). Qualifications and Skills: * Bachelor's degree in Agriculture, Marketing, Business Administration, or a related field. A B.Sc. in Agriculture is highly preferred. * 1-2 years of experience in sales or marketing, preferably in the agri-input (fertilizer, seeds, pesticides) sector. * Strong understanding of rural markets and the farming community in Bihar. * Excellent communication and interpersonal skills, with fluency in Hindi and local dialects. * Ability to conduct market analysis and translate data into actionable insights. * Must be willing to travel extensively within the Katihar district. * Self-motivated, goal-oriented, and capable of working independently. * Proficiency in MS Office is required.

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