Content Strategist - Influencer

About the Role: We are looking for a creative and detail-oriented Copywriter to join our Influencer Marketing team. You will be responsible for crafting compelling copy for influencer campaigns, branded content, and creator collaborations that resonate with audiences across social media platforms.Key Responsibilities:Write engaging, platform-specific copy for influencer campaigns (Instagram, YouTube, TikTok, etc.)Create campaign messaging, taglines, scripts, captions, and briefs tailored to brand and influencer toneCollaborate with the influencer management team to develop creative directions and campaign ideasEnsure brand consistency and compliance in all influencer contentBrainstorm fresh, trend-led concepts to maximize audience engagementEdit and refine influencer submissions for clarity, tone, and brand alignmentStay updated on digital content trends, social media language, and creator cultureRequirements:1–1.5 years of experience in copywriting, preferably in influencer marketing, digital, or social media contentStrong command of English (and additional languages a plus)Ability to adapt writing style to match different influencer voices and brand tonesCreative thinker with sharp storytelling skillsComfortable working under tight timelines and multiple campaignsCollaborative mindset to work with creative, brand solutions, and influencer management teamsGood to Have:Experience writing short-form social-first content (memes, reels, shorts)Knowledge of influencer/creator ecosystemUnderstanding of SEO and digital content trends

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