Marketing Director (Google Ads Lead)

About the roleWe’re hiring a data-driven Marketing Director to own the Google Ads remit (Search, YouTube, Performance Max) for enterprise brands. You’ll define the growth strategy, lead a high-performing team, and partner with creative, analytics, and client leaders to deliver measurable business outcomes.What you’ll doSet the vision & roadmap: Build the paid search/YouTube/PMax strategy, channel mix, and testing plan aligned to client objectives (growth, efficiency, market share).Own performance P&L: Forecast, pace, and optimize large multi-market budgets; deliver on CAC, ROAS, and LTV:CAC targets.Architect best-in-class accounts: Consolidated intent structures, audience layering, brand & non-brand strategy, RSA excellence, DSA, and keyword governance.Scale Performance Max: Asset-group design, feed quality, brand exclusions, creative iteration, and insights integration from Search/YouTube.Lead experimentation: Structured A/B and incrementality tests (geo-lift, holdouts); build a learning agenda and roll out wins globally.Advance measurement: GA4 conversion integrity, Enhanced Conversions, Consent Mode v2, offline conversion import, and attribution/SA360 reporting.Automate & de-risk: Scripts and rules, inventory/price feed health (GMC), policy compliance, brand safety, and crisis playbooks.Inspire a team: Coach channel leads and specialists; set priorities, review work quality, and develop careers.Partner & communicate: Translate complex performance learnings into clear narratives for C-level stakeholders.What you’ll bring8+ years in performance marketing with deep Google Ads leadership; proven results across Search, YouTube, and Performance Max for mid-to-enterprise brands.Success managing large, multi-country budgets and complex portfolios (retail/e-commerce and/or high-velocity lead gen).Expertise with Smart Bidding (tROAS/tCPA), audience strategies, creative testing frameworks, and feed-driven advertising.Hands-on with GA4, Google Tag Manager, Looker Studio, SA360/CM360; comfortable with data hygiene and attribution conversations.Strong people leadership, client management, and presentation skills; able to set direction and drive execution.Nice to have: Merchant Center depth, app (UAC) experience, SQL/BigQuery familiarity, MMM/MTA exposure, B2B funnel knowledge.Success metricsTarget ROAS/CAC achieved or exceeded across portfolios.Statistically valid learning cadence with documented wins rolled out.Improved conversion data quality and reporting clarity for executives.High team engagement and client satisfaction scores.What we offerCategory-leading clients and complex, global challenges.Access to Omnicom’s tools, data partnerships, and specialist network.Clear growth path (Regional Performance Lead / Head of Digital).Competitive compensation and benefits.

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