Senior Public Relations Executive

The Senior PR Executive will be responsible for managing day-to-day public relations activities for multiple clients, executing PR campaigns, maintaining strong media relationships, and supporting strategic communication initiatives. The role requires strong writing skills, media coordination experience, and the ability to independently handle client accounts in a fast-paced agency environment.Key ResponsibilitiesManage PR activities and deliverables for assigned client accountsDraft and edit press releases, media pitches, articles, Q&As, and briefing documentsBuild and maintain strong relationships with print, digital, TV, radio, and trade mediaCoordinate media interactions including interviews, press conferences, media briefings, and eventsEnsure timely dissemination of press releases and follow-ups with journalistsTrack media coverage and prepare daily, weekly, and monthly coverage reportsSupport development and execution of PR strategies and integrated campaignsAssist in crisis communication planning and execution when requiredLiaise with internal creative, digital, and client servicing teams for integrated communicationMentor and guide junior PR executives or internsEnsure adherence to client brand guidelines and communication objectivesDesired Skills & CompetenciesExcellent written and verbal communication skillsStrong media networking and follow-up abilitiesAbility to manage multiple clients and deadlines simultaneouslyStrategic thinking with attention to detailProficiency in MS Office, media monitoring tools, and reporting formatsStrong interpersonal and client management skillsAbility to work independently and as part of a teamQualifications & ExperienceBachelor’s or Master’s degree in Mass Communication, Journalism, Public Relations, or related field3–5 years of relevant PR experience, preferably in a PR or advertising agencyProven experience in media relations and press coverage generationExposure to sectors such as corporate, lifestyle, technology, FMCG, or entertainment is a plus

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