Digital Merchandising head

Key Responsibilities1. Product & Experience Ownership• Define and lead the product roadmap for digital platforms(website, mobile, and app).• Deliver seamless, fast, and personalized customer experiences that driveconversion and retention.• Lead continuous experimentation, A/B testing, and UX improvements usingdata-driven insights.• Collaborate with marketing and creative teams to ensure platformexperiences support brand storytelling and campaign objectives.2. UI/UX Leadership• Build and mentor a customer-first design team that blends aestheticexcellence with usability.• Translate customer behavior and analytics into actionable interface andjourney designs.• Maintain consistent brand expression across all digital touchpoints.3. Digital Merchandising & SEO• Lead digital merchandising to optimize product visibility, discovery, andconversion.• Drive SEO excellence across categories, content, and technical optimizationto grow organic traffic.• Work cross-functionally with category and marketing teams for productpositioning and launch execution.4. Technology & Data Enablement• Oversee or collaborate on front-end and back-end technology evolutionwith the CTO.• Build and maintain a high-performance digital stack integrating commerce,analytics, and personalization tools.• Leverage AI/ML, automation, and analytics for predictive insights andexperience optimization.5. Leadership & Collaboration• Build and scale cross-functional teams across product, design, merchandising,and SEO.• Collaborate closely with CMO, CTO, and COO to drive unified growth andexperience outcomes.• Define key performance metrics — conversion, NPS, LTV, repeat rate —and ensure consistent delivery.• Act as a digital transformation partner to the CEO, driving data-drivendecision making and operational efficiency

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