Digital Merchandising head

Key Responsibilities1. Product & Experience Ownership • Define and lead the product roadmap for digital platforms (website, mobile, and app). • Deliver seamless, fast, and personalized customer experiences that drive conversion and retention. • Lead continuous experimentation, A/B testing, and UX improvements using data-driven insights. • Collaborate with marketing and creative teams to ensure platform experiences support brand storytelling and campaign objectives.2. UI/UX Leadership • Build and mentor a customer-first design team that blends aesthetic excellence with usability. • Translate customer behavior and analytics into actionable interface and journey designs. • Maintain consistent brand expression across all digital touchpoints. 3. Digital Merchandising & SEO • Lead digital merchandising to optimize product visibility, discovery, and conversion. • Drive SEO excellence across categories, content, and technical optimization to grow organic traffic. • Work cross-functionally with category and marketing teams for product positioning and launch execution.4. Technology & Data Enablement • Oversee or collaborate on front-end and back-end technology evolution with the CTO. • Build and maintain a high-performance digital stack integrating commerce, analytics, and personalization tools. • Leverage AI/ML, automation, and analytics for predictive insights and experience optimization.5. Leadership & Collaboration • Build and scale cross-functional teams across product, design, merchandising, and SEO. • Collaborate closely with CMO, CTO, and COO to drive unified growth and experience outcomes. • Define key performance metrics — conversion, NPS, LTV, repeat rate — and ensure consistent delivery. • Act as a digital transformation partner to the CEO, driving data-driven decision making and operational efficiency

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