Marketing Executive – Legal Process Outsourcing (LPO)

JOB DESCRIPTIONMarketing Executive – Legal Process Outsourcing (LPO)Employment DetailsPosition Title: Marketing ExecutiveDepartment: Business Development & MarketingReporting To: Director – Business DevelopmentEmployment Type: Full-TimeLocation: Jaipur / RemoteAbout the RoleLexocrates Legal Services is seeking a motivated and professionally driven Marketing Executive to support the firm’s international outreach and business development initiatives.The selected candidate will play a key role in promoting the firm’s legal outsourcing services across jurisdictions including Canada, the United Kingdom, the United States, and Australia. The role requires a combination of digital marketing capability, lead generation skills, communication proficiency, and professional client engagement.Key ResponsibilitiesLead Generation & OutreachGenerate prospective client leads through LinkedIn outreach, email campaigns, legal directories, and professional networking platforms.Build and maintain a pipeline of international law firms, legal consultants, and corporate legal departments.Conduct follow-ups and coordinate introductory communications with prospective clients.Digital MarketingManage and optimize digital outreach initiatives including:LinkedIn marketingEmail marketing campaignsSEO activitiesWebsite content updatesAssist in execution of targeted campaigns for legal outsourcing services.Brand DevelopmentSupport enhancement of the firm’s professional visibility and online presence.Coordinate publication of:ArticlesBlogsNewslettersLegal industry insightsEnsure consistency of branding across all communication channels.Marketing Collateral & Content CoordinationPrepare and coordinate:Service brochuresPitch decksCase studiesClient presentationsCoordinate with legal and design teams for content preparation and presentation.Market ResearchConduct research relating to:Competitor positioningLegal outsourcing trendsEmerging market opportunitiesIdentify target industries, practice areas, and prospective jurisdictions.Events & Webinar SupportAssist in planning and promotion of webinars, legal technology events, and professional networking sessions.Coordinate event registrations and post-event communication activities.Reporting & Performance TrackingTrack campaign performance and lead generation metrics.Prepare periodic reports covering:Lead generation performanceOutreach effectivenessEngagement statisticsMarketing ROI indicatorsEligibility & QualificationsEducational QualificationBachelor’s Degree in any of the following disciplines:MarketingBusiness AdministrationCommunicationsExperience1–3 years of experience in:Digital marketingB2B marketingProfessional services marketingLegal services marketing (preferred)Required SkillsStrong written and verbal English communication skills.Familiarity with LinkedIn outreach and email marketing practices.Basic understanding of SEO and content marketing.Proficiency with tools such as:HubSpotMailchimpCanvaGoogle AnalyticsLinkedIn Campaign ManagerAbility to work in a target-oriented and professional environment.Performance Indicators (KPIs)The candidate’s performance may be evaluated on:Qualified leads generatedOutreach response ratesLinkedIn engagement growthWebsite traffic improvementsWebinar participation metricsContribution toward client onboarding supportCompensationCompensation shall be as per industry standards.Performance-based incentives may be offered based on lead generation and business development outcomes.Application ProcessInterested candidates may send their updated resume along with a brief cover letter to:Subject Line: Application – Marketing Executive

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