Performance Marketing - Meta Ads

We are looking for a data-driven Performance Marketing professional with strong hands-on experience in Meta (Facebook & Instagram) Ads to drive high-quality lead generation for NBFC products (Vehicle & Business Loan). The ideal candidate should understand the nuances of financial lead funnels, compliance requirements, and ROI-focused scaling.Key ResponsibilitiesPlan, execute, and optimize Meta Ads campaigns focused on lead generation for NBFC, Banking & Insurance productsDrive volume and quality leads for products such as Loans, Credit Cards, Insurance, and Financial ServicesCreate and test ad creatives (copies, formats, audiences) to improve CPL and conversion ratesAudience targeting, retargeting, lookalike audiences, and funnel optimizationMonitor daily performance metrics and take data-backed optimization actionsWork closely with creative, tech, and sales teams to improve lead quality and conversionEnsure compliance with BFSI advertising policies and Meta guidelinesPrepare performance reports and share insights on ROI, CPA, CPL, and funnel performance

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