Job Title:
Retail Marketing & Visual Merchandising Manager
Company: Jaipur Rugs
Location: Jaipur, Rajasthan
Created: 2026-04-15
Job Type: Full Time
Job Description:
Role Overview:We are looking for a dynamic and detail-oriented professional to manage retail marketing coordination and store readiness across Jaipur Rugs stores. The role will focus on ensuring brand consistency, managing store requirements, and executing marketing initiatives to enhance customer experience and drive walk-in sales.Key Responsibilities:1. Retail Store Coordination & Visual ReadinessEnsure all stores are equipped with required props, trays, display units, branding materials, and VM elementsMaintain consistency in store display, product placement, and storytellingCoordinate with HO for timely dispatch of store materials2. In-Store Marketing & Display PlanningPlan and execute product displays (rugs, swatches, new collections)Ensure availability of:Display rugs (hero pieces)Sample trays / swatch boxesCatalogues & lookbooksBranding collaterals (standees, signage, tent cards)Festive / seasonal decor elementsWork closely with design & marketing teams for campaign rollouts3. Marketing Events & ExhibitionsPlan and execute retail marketing events, exhibitions, and store activationsCoordinate end-to-end execution including setup, branding, vendor management, and logisticsEnsure strong customer engagement during events4. Store Requirements ManagementAct as a bridge between Head Office and retail storesTrack and fulfill store requirements related to marketing, VM, and brandingMonitor inventory of marketing materials and replenish as needed5. New Store Launch CoordinationManage civil and store setup projects for new openingsCoordinate with vendors, designers, and internal teamsEnsure store is launch-ready with complete branding, display, and marketing setup6. Vendor & Project ManagementHandle vendors for printing, fabrication, props, and event setupEnsure timely delivery and quality executionWhat Should Be Displayed in Jaipur Rugs Retail Store:Hero Rugs / Highlight Pieces at entranceCollection-wise displays (modern, traditional, premium, etc.)Swatch trays / sample libraries for customer interactionStorytelling panels (craft, artisans, brand story)Lookbooks & catalogues for design inspirationLifestyle setups (room mock displays with rugs)Seasonal / festive themes for visual freshnessDigital screens (if applicable) for brand videosKey Requirements:3–6 years of experience in Retail Marketing / VM / Store CoordinationExperience in luxury retail, home decor, or lifestyle brands preferredStrong understanding of visual merchandising and retail brandingExperience in handling events, exhibitions, and store launchesGood coordination and project management skillsWhy Join Jaipur Rugs?Be part of a globally recognized brand that blends craftsmanship, design, and luxury retail experience, while working on exciting retail and marketing projects.