Search Engine Optimization Manager

Key ResponsibilitiesDefine and execute the overall SEO strategy for the newsroom, focusing on sustainable growth across Google Search, Google Discover, and Top Stories.Lead content optimization and editorial SEO practices, including headline strategy, structured data implementation, internal linking frameworks, entity optimization, and content freshness signals.Drive Google Discover growth through trend identification, editorial planning, headline experimentation, image optimization, and audience-interest analysis.Work closely with the editorial team during breaking news cycles to provide real-time SEO guidance on story angles, keyword demand, headline positioning, and update cadence.Implement and maintain structured data strategies (NewsArticle, LiveBlogPosting, FactCheck, VideoObject, etc.) to maximize eligibility for rich results and enhanced SERP features.Improve Top Stories visibility by optimizing publisher authority signals, content recency, headline clarity, and technical news SEO requirements.Identify opportunities through competitor intelligence, analyzing competing publishers’ performance across Google Search and Discover.Monitor and resolve technical SEO issues, including indexing challenges, crawl efficiency, canonicalization, duplicate content, Core Web Vitals, and site performance.Collaborate with product and engineering teams to implement scalable SEO solutions such as automated schema generation, internal linking frameworks, crawl optimization, and page template improvements.Analyze large-scale traffic trends and content performance using GA4, Google Search Console, and enterprise SEO tools to identify growth opportunities.Establish SEO dashboards and performance tracking frameworks to monitor traffic sources, Discover visibility, ranking improvements, and content ROI.Build and maintain topic authority and content clusters for high-value news categories.Ensure the site aligns with Google’s E-E-A-T guidelines and evolving search quality standards.Guide the editorial team on AI search trends, entity SEO, and evolving search behavior.What We’re Looking For8+ years of experience in SEO, with strong exposure to news or large-scale content publishing environments.Demonstrated success in growing traffic from Google Discover and Top Stories.Strong expertise in editorial SEO, news algorithms, and real-time content optimization.Solid understanding of technical SEO fundamentals, including indexing, crawling, site architecture, structured data, and performance optimization.Experience working with large publishing CMS platforms (WordPress or custom newsroom CMS).Proficiency with Google Analytics 4, Google Search Console, and SEO tools such as Ahrefs, SEMrush, or Screaming Frog.Strong data analysis and reporting skills, with the ability to translate insights into actionable newsroom strategies.Ability to collaborate effectively with editorial, product, and engineering teams.Experience managing SEO workflows within fast-paced news publishing environments.Strong understanding of search intent, audience demand signals, and trending topic identification.

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