Job Title:
Performance Marketing Manager
Company: Zenix Entertainment
Location: Jaipur, Rajasthan
Created: 2025-11-20
Job Type: Full Time
Job Description:
About usGenix Entertainment is a Jaipur-based digital marketing agency helping Indian brands grow through data-driven strategies, engaging content, and impactful marketing initiatives.We collaborate with clients across entertainment, e-commerce, healthcare, and travel industries to deliver measurable and sustainable growth.Role OverviewWe’re looking for a Performance Marketing Manager to lead and optimize growth campaigns across leading digital platforms (Google & Meta).The ideal candidate is analytical, results-driven, and skilled at scaling performance through creative testing, audience insights, and data analysis.Key Responsibilities- Plan, manage, and optimize growth campaigns across Google and Meta platforms. - Conduct audience segmentation and keyword research to refine targeting and reach. - Run A/B tests on creatives, copies, and audience groups to enhance campaign outcomes. - Track and analyze key performance indicators such as CTR, CPA, ROAS, and ROI. - Collaborate with creative and strategy teams for alignment on messaging and visuals. - Identify optimization and scaling opportunities through data-driven insights. - Stay updated with platform trends, policies, and new tools. - Prepare and present performance reports and actionable insights to teams or clients.Requirements- Proven experience managing performance campaigns across Google and Meta platforms. - Strong understanding of digital performance metrics — ROAS, CTR, CPC, CPA, funnel strategies. - Experience handling large-scale projects across multiple industries. - Knowledge of Google Analytics, Meta Events Manager, and conversion tracking. - Analytical mindset with excellent problem-solving and communication skills. - Team player with a passion for growth marketing.What You'll Gain- In-depth understanding of full-funnel performance strategies across digital ecosystems. - Expertise in creative testing, budget planning, and performance scaling. - Opportunity to work on impactful, growth-focused projects. - A collaborative, learning-oriented culture that values innovation and measurable outcomes.Why Join us?At Genix Entertainment, creativity meets performance.If you’re passionate about driving growth through digital marketing and analytics — we’d love to hear from you.