Performance Marketing Manager

About usGenix Entertainment is a Jaipur-based digital marketing agency helping Indian brands grow through data-driven strategies, engaging content, and impactful marketing initiatives.We collaborate with clients across entertainment, e-commerce, healthcare, and travel industries to deliver measurable and sustainable growth.Role OverviewWe’re looking for a Performance Marketing Manager to lead and optimize growth campaigns across leading digital platforms (Google & Meta).The ideal candidate is analytical, results-driven, and skilled at scaling performance through creative testing, audience insights, and data analysis.Key ResponsibilitiesPlan, manage, and optimize growth campaigns across Google and Meta platforms.Conduct audience segmentation and keyword research to refine targeting and reach.Run A/B tests on creatives, copies, and audience groups to enhance campaign outcomes.Track and analyze key performance indicators such as CTR, CPA, ROAS, and ROI.Collaborate with creative and strategy teams for alignment on messaging and visuals.Identify optimization and scaling opportunities through data-driven insights.Stay updated with platform trends, policies, and new tools.Prepare and present performance reports and actionable insights to teams or clients.RequirementsProven experience managing performance campaigns across Google and Meta platforms.Strong understanding of digital performance metrics — ROAS, CTR, CPC, CPA, funnel strategies.Experience handling large-scale projects across multiple industries.Knowledge of Google Analytics, Meta Events Manager, and conversion tracking.Analytical mindset with excellent problem-solving and communication skills.Team player with a passion for growth marketing.What You'll GainIn-depth understanding of full-funnel performance strategies across digital ecosystems.Expertise in creative testing, budget planning, and performance scaling.Opportunity to work on impactful, growth-focused projects.A collaborative, learning-oriented culture that values innovation and measurable outcomes.Why Join us?At Genix Entertainment, creativity meets performance. If you’re passionate about driving growth through digital marketing and analytics — we’d love to hear from you.

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