Social Media Manager

Job Title: Social Media Manager Location: Jaipur, Rajasthan (On-site) Company: Fancy Pastels | Avrat Fashion Private Limited About Fancy Pastels: Founded in 2017, Fancy Pastels is a Jaipur-based premium fashion brand known for thoughtfully handcrafted vacation wear that celebrates the art and culture of Rajasthan. We cater to a discerning clientele across India and internationally, with women’s wear, menswear, and kidswear collections featuring exclusive prints, luxurious fabrics, and timeless designs. Role Overview: We’re seeking a creative, data-driven, and trend-savvy Social Media Manager to lead our brand’s online presence. This role requires someone who can blend aesthetic storytelling with performance marketing, manage end-to-end content planning, and drive engagement across platforms to strengthen Fancy Pastels’ digital footprint. Key Responsibilities: Develop and execute monthly social media strategies for Instagram, Facebook, Pinterest, and other relevant platforms. Create content calendars aligned with brand campaigns, product launches, and seasonal trends. Oversee content creation – from conceptualizing shoots to working with photographers, stylists, and designers. Write engaging captions that align with the brand’s voice and resonate with target audiences. Monitor trends, memes, and viral content opportunities to keep the brand relevant and relatable. Manage influencer collaborations and UGC campaigns to amplify reach and sales. Track and report on KPIs such as engagement rates, follower growth, and conversions from social channels. Work closely with the marketing and e-commerce team to ensure cohesive branding across ads, emails, and website. Requirements: Bachelor’s degree in Marketing, Communications, or a related field. 2–4 years of proven experience in social media management, preferably in fashion or lifestyle brands. Strong understanding of Instagram growth strategies and visual storytelling. Proficiency in Canva, Adobe Suite, or other creative tools. Knowledge of Meta Ads Manager and influencer marketing strategies. Excellent communication skills in English (Hindi proficiency is a plus). Passion for fashion, trends, and creating scroll-stopping content. What We Offer: A chance to work with a creative, fast-growing premium fashion brand. Hands-on experience in content creation and digital strategy execution. Competitive salary based on experience and performance.

Apply Now