AEO & GEO Specialist

About the Role We are seeking a highly skilled and results-driven AEO / GEO Specialist to join our growing digital marketing team. In this role, you will be responsible for driving our brand’s visibility across traditional search engines, AI-powered answer engines, and geographically targeted search environments. You will develop and execute strategies that ensure our content surfaces prominently in AI-generated answers, voice search results, featured snippets, and local/global search results. The ideal candidate is analytically minded, creative, and deeply passionate about the evolving landscape of search — from classic SEO fundamentals to the cutting-edge world of Answer Engine Optimization and Generative Engine Optimization.Key Responsibilities Answer Engine Optimization (AEO) Optimize content to appear in AI-generated answers, voice search results, and featured snippets across platforms such as Google SGE, ChatGPT, Perplexity, Bing Copilot, and other LLM-powered surfaces. Conduct structured data and schema markup implementation (FAQ, HowTo, Article, Product, etc.) to enhance machine readability. Identify and target conversational, question-based, and long-tail keyword queries aligned with AI query patterns. Analyze SERP features and zero-click search trends to maximize brand presence in AI-driven environments. Develop content that directly answers user intent at every stage of the search journey.Generative Engine Optimization (GEO) Craft content strategies specifically designed to be cited, referenced, and surfaced by large language models (LLMs) and generative AI tools. Monitor and analyze how generative AI platforms present brand and product information; identify and bridge content gaps. Build authoritative, trustworthy, and well-structured content assets (pillar pages, knowledge hubs, FAQs) that are favored by AI engines. Stay current with rapidly evolving GEO best practices, generative AI updates, and emerging search paradigms. Collaborate with content teams to produce AI-optimized copy that remains human-centered and engaging.Search Engine Optimization (SEO) Lead end-to-end SEO campaigns including technical SEO audits, on-page optimization, and off-page link-building strategies. Conduct comprehensive keyword research, competitive analysis, and content gap assessments using tools such as Ahrefs, SEMrush, Moz, Google Search Console, and Screaming Frog. Optimize website architecture, internal linking, page speed, Core Web Vitals, and mobile-friendliness. Develop and execute content strategies aligned with target keyword clusters and user intent mapping. Build high-quality backlink profiles through outreach, digital PR, and strategic content partnerships. Track, analyze, and report on SEO KPIs including organic traffic, keyword rankings, CTR, bounce rate, and conversions.Cross-Functional Collaboration & Reporting Work closely with content writers, developers, UX designers teams to align search strategies with broader marketing goals. Prepare regular performance reports and dashboards for stakeholders, translating data into actionable insights. Conduct A/B testing on meta titles, descriptions, content structure, and CTAs to continuously improve performance. Stay updated on algorithm changes, AI platform updates, and industry trends to proactively adapt strategies.Required Qualifications 2–3 years of hands-on, demonstrable experience in AEO, GEO, and SEO roles. Proven track record of measurable results: improved organic rankings, increased featured snippet capture, or AI visibility. Deep understanding of how AI-powered search engines (ChatGPT, SGE, Perplexity, Gemini, etc.) generate and rank answers. Strong proficiency in schema markup, structured data, and semantic HTML. Expert-level knowledge of SEO tools: Google Analytics 4, Google Search Console, Ahrefs, SEMrush, and/or Moz. Solid grasp of technical SEO concepts: crawlability, indexability, Core Web Vitals, site architecture, and XML sitemaps. Excellent written and verbal communication skills; ability to brief and collaborate with content creators. Strong analytical mindset with the ability to interpret data and translate findings into clear strategies. Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent experience). Must have prior experience working with US-based finance and/or accounting websites — this is a mandatory requirement. ★ Prior experience working on US CPA (Certified Public Accountant) websites is a significant advantage and will be prioritised during candidate evaluation.

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