Consumer Insights Specialist

About the Role We are seeking a proactive and insights-driven Consultant to join our Digital Insights Delivery team. This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands. You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools. Key Responsibilities Manage delivery of recurring digital and social media reports with focus on consumer behavior and content trends. Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences. Draft structured, insight-rich narratives aligned to business goals and audience priorities. Validate tagging, queries, and data outputs completed by junior team members. Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches. Engage in strategic discussions to optimize the value of insights across brand teams. Assist with metadata tagging, taxonomy validation, and dataset curation as needed. Support ad hoc research or POC requests with relevant consumer/contextual analysis. What We’re Looking For 2–4 years of experience in digital analytics, social media intelligence, or consumer insights. Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar. Strong grasp of KPIs like engagement, sentiment, share of voice, and content format. Proven track record in storytelling using PowerPoint and Excel-based dashboards. Understanding of digital consumer behavior, audience segmentation, and content performance metrics. Excellent written and verbal communication skills, especially in a business reporting context. Highly detail-oriented, self-driven, and organized under tight timelines. Good to Have Boolean query writing experience. Exposure to entertainment, sports, fashion, QSR, or lifestyle categories. Familiarity with platform metadata, brand taxonomy, or post tagging frameworks. Why Join Us Work on high-impact insight reports that inform marketing and content strategy for top global brands. Collaborate with a dynamic team that blends creativity and analytics. Gain exposure to a wide range of categories and digital KPIs. Be part of a transparent, growth-focused environment where your voice matters.

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