Senior Graphic Designer

Job Opportunity: Creative Lead/ Sr. Graphic DesignerExperience: 6–10 yearsLocation: Vadodara (Head Office)Employment Type: Full-Time | Leadership RoleAbout the CompanyWe are looking for a Creative Lead who will own and elevate the visual identity of the brand across all platforms — retail, packaging, digital, exports, and campaigns. This is not just a design execution role. It is a brand leadership position responsible for shaping how company looks, feels, and communicates.ResponsibilitiesBrand Direction and Visual IdentityDefine and evolve the brand’s visual languageDevelop and maintain structured brand guidelinesEnsure consistency across all communication channelsStrengthen premium positioning across retail and digital touchpointsPackaging and Product InnovationLead packaging design for sweets, namkeen, gifting, and export marketsConceptualise festive collections and limited-edition launchesImprove shelf appeal and visual differentiationCampaign and Content LeadershipConceptualise marketing campaigns and visual storytellingGuide social media and digital creative strategyWork closely with marketing for performance-driven creativesOversee product photography direction and stylingTeam and Creative ProcessLead and mentor the in-house design teamManage creative workflows and timelinesCollaborate with external agencies and vendorsMaintain high standards of execution and innovationQualifications6–10 years of experience in design and brand developmentStrong portfolio in retail, FMCG, or consumer brandsProven experience in packaging and brand identity projectsStrong command of Adobe Creative SuiteUnderstanding of digital-first brandingPrior experience leading or mentoring a team preferredRequired SkillsStrong visual storytelling abilityExcellent typography and layout senseCommercial understanding of retail brandingLeadership and ownership mindsetAbility to balance creativity with structured execution

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