Meta Ads Manager

Company Description AdStratix, founded in July 2020, is a premier leader in digital marketing and advertising, serving a diverse portfolio of clients across industries such as Technology, Healthcare, Travel & Hospitality, Wellness, Fashion, and Education. With over 20 active partnerships globally, AdStratix specializes in delivering innovative strategies for digital growth, including social media campaigns, Facebook advertising, Google Ads, creative design, e-commerce solutions, branding, and business consultation. Known for its commitment to excellence and fostering a collaborative environment, AdStratix prides itself on tailoring solutions to its clients' unique business needs. Based in Indore, AdStratix remains focused on innovation and forward-thinking strategies to help organizations succeed globally.Role Description This is a full-time, on-site role located in Indore for a Meta Ads Manager. The Meta Ads Manager will be responsible for designing, managing, and optimizing advertising campaigns on Meta platforms (formerly known as Facebook). Day-to-day tasks will include developing ad strategies, creating ad content, analyzing performance metrics, managing advertising budgets, and continuously improving campaign results. The candidate will collaborate closely with stakeholders to understand business objectives and ensure alignment with campaign goals.Qualifications Deep expertise in Meta Ads Manager (Facebook/Instagram) with a strong track record of performance optimization. Experience managing customer acquisition campaigns for eCommerce or DTC brands. Strong analytical skills with the ability to interpret campaign data and make performance-driven decisions. Solid understanding of audience targeting, campaign structure, and creative testing frameworks. Ability to manage multiple ad accounts simultaneously in complex or regulated environments. Strong English communication skills.Nice to have: Experience running campaigns across additional channels such as Google Ads (YouTube, Search, Shopping), Snapchat, or native ad platforms. Familiarity with eCommerce platforms like Shopify and basic conversion tracking setups. Working knowledge of creative tools such asCanva , Adobe Creative Suite, or similar design platforms. Experience withA/B testing frameworksand CRO (Conversion Rate Optimization) principles.Responsibilities: Manage and optimize paid social campaigns across multiple Meta ad accounts with six-figure monthly budgets. Monitor campaign performance daily and adjust budgets, bids, and targeting to improve CAC and ROAS. Maintain and troubleshoot campaigns across multiple accounts to navigate platform compliance restrictions. Draft clear creative briefs for new ad concepts based on performance data and testing frameworks. Analyze campaign data and produce performance reports with actionable insights. Collaborate with internal team members and external agencies managing additional ad accounts. Support the transition of agency-managed ad accounts to in-house campaign management. Execute structured testing for audiences, creatives, and campaign settings to identify scalable winners.

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