Social Media Manager

We’re looking for a full-time Social Media Manager who can take charge of our brand presence, grow our online community, and create content that resonates deeply with students. Responsibilities Develop and execute social media strategies to boost engagement, reach, and brand awareness across platforms (YouTube, Instagram, LinkedIn, Twitter, etc.) Create a content calendar in alignment with ongoing campaigns, product launches, and trending topics Manage end-to-end content execution: brainstorming, posting, captions, hashtags, and audience interaction Monitor social media trends and adapt strategies to maximize virality and student engagement Track performance metrics (reach, engagement, conversions) and provide insights for continuous growth Collaborate with the creative, video editing, and marketing teams to ensure brand consistency Requirements Proven experience in handling social media pages (personal brand, startup, or agency) Strong understanding of student/Gen Z audiences and trending content formats (Reels, Shorts, Memes, Threads, etc.) Excellent communication skills in English & Hindi Basic knowledge of design/video tools (Canva, CapCut, Premiere Pro) is a plus Data-driven mindset with the ability to read analytics and adapt strategies Perks Opportunity to lead social media for one of India’s most engaging student-first brands Work closely with the founders and core team Fun, high-growth, and creative environment Competitive salary and performance-based incentives

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