Copywriter

KEY RESPONSIBILITIES: Create ideas & write copy that make for great content on air & across other mediums for the consumerDevelop ideas and be a part of the station Programming Team that contributes to show concepts, show content, & thus play a key role in enhancing the on-air listenershipCreate ideas & concepts for proactive client pitches keeping in mind the client’s marketing objectives & Brand Mirchi guidelinesWrite scripts for radio commercials based as per the client briefs & create sketches (Copy with Voice over) for client approvals / Sales approvalsWrite scripts / storyboards for all promos, show promos, channel IDs etc based on the brief received from the Station Content Head / Show ProducerGive a humorous bent to content used by the RJs. Assist RJs in developing their show content as well as write storyboard to enhance their digital presence, as and when requiredCreating 360-degree content ideas including radio, Digital, On-ground by scripting & conceptualising ideas across mediumsTurn around the copy requirements speedily & with a quality focus within the defined timelinesTranslate and adapt copies received from other stations to be aired in the local stationCoordinate multi-location activities with respect to scripting and contentINTERNAL STAKEHOLDER MANAGEMENT:Cluster Programming Head, Programming Head, Producers, Promo Producers, Radio Jockey, Sales TeamRoles & ResponsibilitiesTECHNICAL SKILLS & QUALIFICATION REQUIRED:Graduation with any specialisationBasic Script writingPERSONAL ATTRIBUTES:Great at ideating / conceptualisingVery good copywriting skills – Short Format primarilyMust be a passionate consumer of various entertainment formats – music, films, sports,Should be a keen observerShould be fond of reading

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