Copywriter

Job Title: CopywriterGenY Medium is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at social media marketing: 1. Consumer understanding, 2. Content Marketing and 3. Technology expertise Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at Job Summary: - This role would require the person to develop content for brands across lifestyle, health, education, events and celebrities, etc. - The person will be working on various kinds of content including Social Media posts (Facebook/ Twitter/ LinkedIn), Blogs, Infographics, Emailers, etc. - He/she will also need to come up with creative Social Media campaigns for brand building and audience engagement. - Working with a young and dynamic team of marketers, creative designers and technology team, the role offers a great learning opportunity in brand building and value creation for businesses across the industry sectors. Key Responsibilities: - Research about the client to understand their consumers, competition and strategize content accordingly. - Create daily content for multiple social media platforms, Ads, Infographics, Emailers, Blogs for the allotted clients. - Ideate on Social Media campaigns & create content for the execution of such campaigns. - Use Social Media Analytics tools to understand the impact of content marketing in Customer engagement and change plans accordingly. - Communicate with clients on the service expectations and work on their feedback on content delivery Knowledge/ Skill Set Required: - Outstanding written and verbal communication skills. - Creativity and ability to think of new ideas. - Understanding of Social Media Platforms – Facebook, Twitter, You Tube, Pinterest, LinkedIn, etc. - Preferable experience of 1+ years into creative writing and social media marketing

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