VP Marketing - Series B - SaaS Product || Remote || 1Cr+

The RoleIn this role, you won't just oversee a department; you will be the primary architect of our revenue pipeline. We are looking for a leader who treats marketing as a profit center and possesses the operational rigor to tie every campaign directly to ARR outcomes.How You Will Make an ImpactPipeline & Revenue Ownership: Take full accountability for the /"Demand Math,/" ensuring a consistent flow of Sales Qualified Leads (SQLs) and high-value discovery meetings.Strategic Segmentation: Refine our Ideal Customer Profile (ICP) and deploy advanced segmentation to prioritize accounts with the highest propensity to win.Operational Excellence: Lead with a /"player-coach/" mindset, personally auditing conversion funnels and optimizing the marketing tech stack to ensure high execution velocity.Account-Based Marketing (ABM): Design and execute omni-channel ABM strategies that target /"Active/" buyers within the industrial sector, leveraging intent data to drive engagement.Category Leadership: Translate complex industrial ROI into compelling C-Suite messaging that resonates with global enterprise leaders.Data-Driven Leadership: Establish and report on clear KPIs, providing the executive team with transparent insights into channel ROI and marketing spend efficiency.Omni-Channel Marketing: Develop and execute multi-channel marketing campaigns across digital, social, email, content, and offline channels to reach target audiences effectively.Integrated Marketing Campaigns: Build and lead integrated marketing campaigns that span the entire customer journey, from awareness to conversion, with a focus on delivering high-quality leads.What You Bring to The TeamThe Scale-Up Specialist: Proven track record in a B2B SaaS environment, specifically helping a company navigate growth during the $15M–$50M ARR phase.Revenue Mindset: You speak the language of sales and finance, with the ability to link marketing activity to pipeline health and Customer Acquisition Cost (CAC).Builder DNA: You have experience building or restructuring high-performing marketing functions, including Demand Gen, RevOps, and Field Marketing.Technical Proficiency: Deep expertise in modern marketing automation, CRM systems, and AI-driven productivity tools.Education: Bachelor’s degree in Marketing or Business; an MBA is preferred.

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