Performance Marketer

About Vynce DigitalVynce Digital is a performance-driven digital marketing agency helping businesses grow across international markets, including the US and UAE.We work across paid acquisition, SEO, conversion-focused websites, automation, and digital growth systems. Our focus is simple: connect strategy, execution, and measurable outcomes.At Vynce Digital, marketing is not about chasing trends. It is about understanding the market, finding demand, building the right message, and turning that into measurable growth.Applicants willing to work from office in Srinagar will be preferred first.About the RoleThis is not a basic “run ads and send reports” role.We are looking for a Performance Marketer who can understand a market before spending budget, identify real demand, build structured campaigns, and scale what works.You should be comfortable working across paid media, SEO insights, funnels, landing pages, tracking, and reporting.Employment Type: Full-timeExperience: 3-4+ yearsWhat This Role RequiresYou will be expected to:Understand the market before launching campaignsIdentify where real demand already existsUse SEO and search intent to define target audiencesBuild and optimize paid campaigns across key platformsImprove funnels, landing pages, and conversion qualityScale winning campaigns and cut weak ones quicklyMake decisions based on data, not assumptionsKey Responsibilities1. Market Research Before ExecutionUse keyword research and search intent to identify demandStudy competitors, ads, funnels, and positioningDefine audience segments based on behavior and intentAlign campaign messaging with what users are already searching for2. Paid Media ExecutionBuild, manage, and optimize campaigns across:Meta AdsGoogle AdsYouTube AdsLinkedIn Ads when requiredYou should be able to structure campaigns across funnel stages:Cold audience campaignsWarm audience campaignsRetargeting campaignsYou will also work closely on creative direction, copy angles, and offer testing.3. Funnel and Conversion ThinkingAnalyze landing pages and conversion flowsIdentify drop-off pointsImprove lead quality, not just lead volumeSuggest changes that improve campaign performanceConnect ad strategy with website and landing page performance4. Performance Optimization and ScalingTrack CPA, ROAS, conversion quality, and campaign efficiencyRun consistent testing across creatives, audiences, angles, and offersScale campaigns that show profitable performanceStop or restructure campaigns that are not working5. Tracking and Data ClaritySet up and manage:Google Tag ManagerMeta PixelGoogle AnalyticsConversion trackingCampaign performance reportsTracking must be accurate before scaling campaigns.6. International Campaign ExposureWork on campaigns targeting markets such as the US, UAE, and similar international regionsAdapt strategy based on competition, audience behavior, and buying intentUnderstand how campaign performance changes across different marketsWhat We Expect From You4+ years of hands-on performance marketing experienceStrong portfolio with real campaign resultsExperience working with international clientsExperience managing meaningful ad budgetsStrong understanding of SEO fundamentalsAbility to conduct market and competitor researchStrong knowledge of funnel strategy and optimizationHands-on experience with Meta Ads and Google AdsAbility to make independent, data-backed decisionsMust-Have SkillsMeta AdsGoogle AdsGoogle AnalyticsGoogle Tag ManagerMeta PixelKeyword researchSearch intent analysisCompetitor researchFunnel optimizationLanding page analysisCampaign reportingROAS and CPA optimizationScreening RequirementTo filter serious applicants, include the code 13780 in your application, resume, or message.Applications without this code will not be considered.What You’ll GetDirect ownership of campaignsExposure to international clientsA fast-moving work environmentPractical growth experience across paid media, SEO, funnels, and automationA team that values execution, clarity, and measurable resultsHow to ApplyApply via LinkedIn and share your portfolio at:Please include:Campaign breakdownsMonthly budgets handledROAS, CPA, leads, conversions, or revenue resultsMarkets you have worked onScreening code: 13780

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