Copywriter - Performance Marketing

Job Title: Copywriter - Performance MarketingLocation: HyderabadAbout GenY MediumAt GenY Medium, we don’t just market brands — we make them impossible to ignore. We’re a national digital marketing agency working with enterprise brands and fast-growing startups. In a short span, our 100+ member team has built campaigns that don’t just perform, but stick. If you’ve ever looked at an ad and thought, “I could’ve written that better” — we should talk. Role OverviewThis role requires the individual to develop content for brands across lifestyle, health, education, events, and more. The candidate will work on various content formats including social media posts, blogs, infographics, and emailers, while also contributing to creative campaigns for brand building and audience engagement. Key ResponsibilitiesThis isn’t just a “write captions and chill” role (though yes, you will write some fire captions).You’ll:Dive deep into brands — understanding their audience, tone, and what makes people stop scrolling. Create scroll-stopping content across platforms, including social media, performance ads, outdoor campaigns, and reels that drive engagement.Turn ideas into campaigns that people actually engage with (not just double-tap and forget)Work closely with designers, marketers, and clients — because good ideas rarely happen in isolationLook at performance data and think, “how do we make this better?” Required Qualifications & SkillsWe’re not looking for Shakespeare. We’re looking for someone who can make people feel something in 10 words or less.• A background in Mass Communication, Literature, or a related field is essential to bring strong storytelling and communication fundamentals.• Strong written & verbal communication (grammar is cool, clarity is cooler)• A creative brain that doesn’t settle for the first idea• Basic understanding of platforms like Instagram, LinkedIn, YouTube, etc.• 2-4 year of experience in writing, content, or social media• Someone who’s curious, observant, and low-key obsessed with good contentWhat We Offer• Competitive salary, along with a high-energy, five-day in-office environment where ideas move faster, collaboration feels real, and creativity thrives.• A team that brainstorms, debates, and occasionally argues over commas• Exposure to brands across industries — so you’ll never be bored• Real Learning and a collaborative work environment

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