Marketing Operations Associate

Location:  India (Remote) Reports to:  Head of Marketing About Mesta Mesta is the global fiat + stablecoin payment network  enabling businesses to move money across borders faster, cheaper, and with full compliance. By combining real-time local payment rails with blockchain-based settlement, Mesta helps fintechs, marketplaces, payroll platforms, and global businesses operate without the friction of traditional cross-border payments. With  $1 billion in Total Payment Volume already processed on the network , Mesta is entering its next phase of growth and building a marketing engine that is  data-driven, revenue-focused, and deeply aligned with sales outcomes . Role Overview Mesta is looking for a Marketing Operations Associate  who will own the operational backbone of our marketing efforts. This role sits at the intersection of  marketing, sales, and revenue operations . You will manage inbound and outbound marketing operations, lead lifecycle workflows, email campaigns, and marketing automation systems. Your work will ensure that leads generated through marketing are  properly qualified, nurtured, and handed off to sales with context and momentum . This is a high-ownership role suited for someone who is  curious, proactive, and comfortable figuring things out without waiting for instructions . The right candidate will grow into a  senior marketing or growth leadership role  as Mesta scales. Key Responsibilities Marketing Operations Own the  end-to-end marketing operations stack , including CRM and marketing automation tools. Manage lead capture, enrichment, segmentation, and lifecycle workflows. Ensure accurate  lead tracking, attribution, and reporting  across all marketing channels. Email Marketing & Lead Nurturing Build and manage  email marketing campaigns  including newsletters, product updates, and nurture sequences. Design  lead nurturing workflows  that educate prospects before the sales handoff. Continuously optimize open rates, engagement, and conversion metrics. Inbound Marketing Operations Manage inbound lead flow from website forms, campaigns, and events. Ensure leads are properly categorized, enriched, and routed. Work with the marketing team to build  automated nurture journeys . Outbound Marketing Operations Support outbound campaigns by managing prospect lists, segmentation, and email workflows. Work closely with sales to ensure outbound marketing efforts translate into  qualified pipeline opportunities . Revenue Alignment Collaborate with the sales team to define  lead qualification criteria and handoff processes . Track marketing contribution to pipeline and revenue. Continuously improve marketing-to-sales conversion rates. Reporting & Insights Build dashboards to track campaign performance, lead progression, and pipeline impact. Identify opportunities to improve marketing efficiency and conversion rates. What We're Looking For Experience 2–4 years of experience  in marketing operations, growth marketing, or demand generation. Experience working with  B2B SaaS, fintech, or payments companies  is highly preferred. A Bachelor’s degree in Business, Marketing, or a related field is preferred. Skills Experience with  CRM and marketing automation platforms  (HubSpot, Salesforce, Apollo, Customer.io, etc.). Strong understanding of  lead lifecycle management and marketing funnels . Comfortable working with  data, dashboards, and marketing analytics . Experience running  email campaigns and nurture sequences . Mindset Curious and analytical; enjoys experimenting and learning quickly. Takes initiative and acts without waiting for detailed instructions. Comfortable working in a  fast-paced startup environment . Strong ownership mentality with a  revenue-focused mindset . Bonus Skills (Nice to Have) Experience with  LinkedIn marketing campaigns, Google campaigns or outbound tooling . Familiarity with  SEO, content distribution, or growth marketing frameworks . Experience supporting  sales development teams . Working Style Fully remote role (India-based) . High ownership and autonomy. Direct exposure to leadership and company strategy. Career Growth This role offers a strong growth trajectory. As Mesta scales its marketing function globally, this position can evolve into roles such as: Marketing Operations Lead Growth Marketing Manager Head of Marketing Operations Learn more about the Mesta culture at

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