Marketing Automation Specialist

We are looking for a CRM & Marketing Automation Specialist to manage and optimise our lead management systems, marketing automation workflows and CRM integrations for premium residential projects. This role will focus on building efficient lead capture systems, improving lead qualification and implementing automation workflows that enhance engagement and conversion rates. The ideal candidate should have strong experience working with CRM platforms, marketing automation tools, WhatsApp integrations and lead lifecycle management. Role Overview: As a CRM & Marketing Automation Specialist, will be responsible for managing the entire lead lifecycle from lead capture and automation workflows to CRM integration and conversion tracking and will work closely with marketing, digital, pre-sales, sales and technology teams to improve lead quality, response time and campaign performance. Key Responsibilities: CRM Management & Lead Lifecycle • Manage CRM platforms such as Salesforce, Sell.Do, or Zoho CRM • Configure lead capture systems, validation rules and automated lead routing • Ensure real-time lead flow from digital campaigns to CRM systems Marketing Automation & Lead Nurturing • Build and manage marketing automation workflows and drip campaigns • Implement automated lead nurturing sequences and follow-up triggers • Improve lead qualification and engagement using automation tools WhatsApp Automation & Messaging • Implement WhatsApp Business API automation and communication workflows • Manage WhatsApp templates, auto-responders, drip campaigns and broadcast messaging AI Chatbots & AI Calling Solutions • Configure and manage AI chatbots for automated lead responses and qualification • Support AI-based calling solutions for lead outreach and initial screening Integrations & Attribution Tracking • Manage integrations between lead sources, CRM systems, and communication platforms • Implement Meta Conversion API (CAPI) and campaign attribution tracking Data Management & System Optimisation • Perform data migration, cleansing, validation and deduplication • Ensure CRM data accuracy and system performance Reporting & Dashboard Management • Build dashboards and reports for lead sources, campaign performance, and conversion tracking • Monitor key metrics including lead response time, conversion rates and campaign ROI Vendor & Technical Coordination • Coordinate with digital agencies, communication vendors and technology teams • Troubleshoot integration issues related to CRM, APIs and messaging platforms Ideal Candidate • 4–7 years of experience in CRM management and marketing automation, preferably with digital agencies or in industries such as real estate, automobiles, hospitality, or luxury brands. • Hands-on experience with Salesforce, Sell.Do, Zoho CRM, or similar platforms • Experience in WhatsApp automation, chatbot integrations and lead workflows • Strong understanding of CRM integrations, APIs and marketing automation tools • Experience in campaign attribution, dashboards and reporting Interested candidates can share their profiles via DM or email:

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