Digital Marketing Specialist

Digital Marketing Specialist – B2B Services Role Overview: CloudFulcrum is seeking an experienced Digital Marketing Specialist to drive lead generation, brand awareness, and pipeline growth for our services-led business. This role focuses on enterprise B2B marketing with strong alignment to sales outcomes and Salesforce-centric consulting services. Key Responsibilities: • Generate qualified inbound and outbound leads for the company • Drive brand awareness through organic, social, and content-led initiatives • Implement AI-driven SEO strategies to improve organic traffic and conversions • Plan and execute Account-Based Marketing (ABM) programs for enterprise accounts • Manage email marketing and LinkedIn campaigns for demand generation • Execute influencer and ecosystem marketing initiatives • Own event marketing campaigns (pre, during, and post events) • Collaborate closely with sales, leadership, and delivery teams • Deliver weekly performance and ROI reports Required Skills & Experience: • 7–8 years of B2B digital marketing experience in IT services or consulting firms • Strong experience in lead generation, ABM, and enterprise marketing • Hands-on expertise in SEO, AI-based SEO tools, LinkedIn and email marketing • Strong analytical and reporting capabilities Preferred Qualifications: • Experience in Salesforce ecosystem or Salesforce consulting services • Exposure to global event marketing (Dreamforce, World Tours, Tech events) • Experience with marketing automation tools and CRM integrations

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