Brand and Integrated Marketing Lead

Core Responsibilities Social Media | Events | Webinars | Podcasts | Influencer Marketing | Personal Branding This role owns brand narrative, audience engagement, and integrated brand programs across digital and physical touchpoints. The focus is on reach, trust, engagement, and pipeline assist Experience & Work Details Years of Experience: 6+ years for Graduates 4+ years for Postgraduates Work Mode: Work from Office Shift: UK Location: Hyderabad Work Week: 5 Days Who are we looking for? We are seeking a Growth Marketing Lead - Brand & Integrated Marketing, an individual contributor who will own and execute brand programs You are the go-to person for: Brand storytelling and messaging Social media (brand + leadership) Events, webinars, and podcasts Influencer and ecosystem partnerships Founder and leadership personal branding Public Relations You understand how a brand supports demand , especially in enterprise SaaS buying cycles . Demonstrable portfolio in growing LinkedIn, Meta, X and Reddit Demonstrable portfolio in growing Podcast or Webinars IP’s Experience with Growing Closed Social Communities like Slack, etc., will be an added advantage KRA’s You Will Own Primary Followers and Engagement on Branded IP’s # of Qualified Attendees, Prospects from Event, Webinar, and Podcast Secondary Over the Top Virality through Branding, Campaigns, Influencer and ecosystem-led amplification Tools You Should Be Well-Versed With HubSpot Riverside.fm for podcasts, interviews, and video content Smartlead for brand-led outreach (event invites, podcast guests, influencers) GA4 and Looker Studio for brand-assisted reporting Zapier for event and content automation workflows You Are an Ideal Candidate If You have 5+ years of brand or integrated marketing experience in an HR Tech or Recruitment Tech Enterprise SaaS company You have independently run On-Ground and Virtual events, webinars, or podcasts and have generated Prospects out of it You have aced Founder Led Branding and influenced the Revenue Pipeline You Are a Worthy Candidate If (Odin Reference

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