Performance Marketing Manager

Job descriptionWe’re Hiring: Performance Marketing Manager (Agency & Growth Expert) Location: G401, Galada Towers, Begumpet, Secunderabad Work Mode: Work from Office (Mon–Fri WFO) | Alternate Saturday WFH Experience: 2–5 Years (Agency Experience Preferred) About the Role We’re looking for a Performance Marketing Manager with a proven track record in agency environments to manage and scale paid campaigns across multiple clients and industries. You’ll lead end-to-end campaign strategy — from planning to optimization — across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube). This role requires someone who’s data-driven, analytical, and thrives on performance metrics, while seamlessly collaborating with creative, strategy, and client-servicing teams. Key Responsibilities1. Campaign Strategy & Management Develop, execute, and optimize multi-channel campaigns for multiple client accounts. Plan media budgets, audience segmentation, and funnel strategies to maximize ROI. Maintain strong campaign hygiene, naming conventions, and reporting consistency. Manage campaigns across Meta Ads, Google Ads, and other paid platforms as needed. 2. Performance Optimization Continuously monitor campaigns and performance metrics (CPL, ROAS, CTR, CPA). Conduct A/B tests for creatives, audiences, and bidding strategies. Scale winning campaigns efficiently while maintaining cost targets. Identify trends, insights, and improvement opportunities across campaigns. 3. Reporting & Analytics Generate actionable insights through GA4, Meta Ads Manager, and Google Sheets/Excel. Create weekly and monthly performance reports highlighting key metrics and growth. Translate data into stories clients can understand and act upon. 4. Conversion Tracking & Attribution Set up and validate tracking using Google Tag Manager, Meta Pixel, and GA4. Ensure accurate event tracking for form fills, purchases, calls, etc. Work with developers or clients’ tech teams to troubleshoot conversion data issues. 5. Client & Cross-Functional Collaboration Collaborate with creative and content teams to design high-performing ad assets. Present campaign insights, results, and recommendations to clients regularly. Manage multiple client relationships, ensuring alignment with growth goals and timelines. Required Skills Strong experience with Meta Ads Manager and Google Ads. Proficiency in GA4, Google Tag Manager, and conversion tracking setups. Advanced analytical skills using Excel/Google Sheets. Deep understanding of key performance metrics: CPL, ROAS, CTR, CPA, Conversion Rate. Excellent communication and presentation skills for client-facing environments. Ability to handle multiple accounts and campaigns simultaneously in a fast-paced agency. Tools You’ll Work With Meta Ads Manager Google Ads Google Analytics (GA4) Google Tag Manager Google Sheets / Excel Preferred Qualifications Hands-on experience running lead generation and e-commerce campaigns. Prior experience in a digital marketing agency managing multiple clients. Knowledge of CRO and landing page optimization. Experience handling >$10K monthly ad budgets. Success Metrics (KPIs) Cost per Lead (CPL) Return on Ad Spend (ROAS) Conversion Rate & Lead Quality Growth in Client Accounts & Retention Campaign Scalability and Efficiency Who You Are You’re a data-obsessed marketer who enjoys turning numbers into growth stories. You thrive in an agency setting, managing diverse clients and industries, and are equally comfortable speaking the language of creatives and analysts. If you’re passionate about scaling paid campaigns and driving measurable impact, we’d love to hear from you.How to Apply If you resonate with the above and want to be part of a fast-paced, evolving, and inspiring workplace, we’d love to meet you. To be part of the Team Degefy, fill out this form: or share your resume to talent@

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