Head of Marketing: INR 30 LPA + ESOPs

Position: Head of MarketingLocation: Hyderabad, IndiaDepartment: MarketingReports to: Chief Executive Officer (CEO)Employment Type: Full-TimeAbout the Company:Our client is a Hyderabad-based EV startup charging ahead to redefine urban mobility in India. As we prepare for product launch and scaling, we're looking for a marketing leader who can build our brand narrative and drive market conquest.Position Overview:The Head of Marketing will be the architect of brand and the driver of demand. This role requires a unique blend of strategic thinking and hands-on execution to build brand love, generate qualified leads, and create a category-defining presence for our EV products and ecosystem.You will own the entire marketing mix, from digital to experiential, and build a high-performance team to support rapid growth.Key Responsibilities:a) Strategy & Leadership- Develop and execute the end-to-end marketing strategy aligned with business goals (awareness, launch, demand, retention)- Build, mentor, and lead a multidisciplinary marketing team (digital, content, brand, performance, PR/communications)- Define and manage the annual marketing budget, ensuring optimal ROI across all channels- Establish KPIs, analytics frameworks, and reporting systems to measure and optimize campaign performanceb) Brand Building & Launch Management- Craft a compelling, distinctive brand identity, positioning, and narrative that resonates with Indian consumers and B2B partners- Lead the go-to-market (GTM) strategy and launch campaign for new products and variants- Develop a strong visual and verbal identity across all touchpoints- Build and manage strategic partnerships (influencers, media, sustainability advocates, industry bodies)c) Demand & Growth Marketing- Own the customer acquisition funnel - from top-of-funnel awareness to purchase conversion- Design and execute multi-channel campaigns across digital (SEO/SEM, social media, video, email), performance marketing, and traditional channels- Build and optimize the website as the central conversion hub- Develop and manage CRM/lifecycle marketing strategies for lead nurturing and customer retentiond) Content & Communications- Oversee the creation of high-impact content (video, blogs, reviews, testimonials) that educates and inspires about EV adoption- Lead PR and communications strategy to build thought leadership and secure high-value media coverage- Manage crisis communication and protect brand reputation.e) Local & Community Marketing- Develop hyper-local marketing strategies for Hyderabad and other launch cities, including community events, test rides, and experiential activations- Build and engage a community of early adopters, advocates, and EV enthusiasts.- Collaborate with the Sales and Retail teams to ensure seamless customer journey from marketing to purchaseQualifications & Experience:- 5+ years of marketing experience with at least 2 years in a leadership role- Proven track record of building brands and driving growth for consumer products, automotive, durables, or tech hardware in India- Hands-on experience in launching new products and managing full-funnel marketing campaigns- Deep expertise in digital marketing, performance marketing, and marketing analytics- Strong creative and analytical abilities with experience managing agencies and budgets- Exceptional storytelling, communication, and presentation skills- Based in or willing to relocate to HyderabadGood-to-Have:- Experience in EV, automotive, or mobility sectors- Understanding of the manufacturing/retail marketing cycle for high-consideration products- Experience with both B2C and B2B marketing (e.g, fleet partnerships).- Network within automotive/media/sustainability circles in India- Passion for sustainability, technology, and the future of mobility

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