Marketing Lead

About the CompanyOur Client from the real estate industry is looking to hire a Marketing Lead to drive the end-to-end marketing charter for an upcoming real estate project in Hyderabad.About the RoleThis role requires a hands-on digital marketing expert with prior real estate experience, who can independently drive lead generation, EOIs, and bookings through digital channels, while also overseeing ATL/BTL launches, channel partner engagement, and on-ground marketing execution.Responsibilities- Digital Marketing & Lead Generation - Own and execute the digital lead generation strategy across Google, Meta, portals, and other performance channels - Drive high-quality leads, site visits, EOIs, and bookings through digital campaigns - Manage agencies for media buying, creatives, landing pages, CRM integrations, and tracking- Project Launch Marketing (ATL / BTL) - Plan and execute project launch campaigns across ATL, BTL, and digital - Manage outdoor, print, radio, on-ground activations, and launch events - - Channel Partner (CP) Marketing & Engagement - Drive CP-focused marketing initiatives to support sales velocity - Plan and execute CP meets, events, launch previews, and engagement programs - - Marketing Communication & Content - Own the marketing communication framework for the project - Oversee creative development for digital ads, brochures, hoardings, films, and launch assets - - Stakeholder & Budget Management - Manage marketing budgets with a clear ROI lens - Present campaign performance, insights, and recommendations to leadershipQualifications- Prior real estate project marketing exposure (mandatory)Required Skills- Strong expertise in digital performance marketing (Google, Meta, lead funnels, CRM integration) - Proven track record of driving leads, site visits, EOIs, and bookingsPreferred Skills- Experience handling project launches (pre-launch, launch, sustenance)

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